New Samsung Ad Bashes Apple and RIM while Promoting Galaxy Lineup for Enterprises
As many of you know, Apple has been working hard on trying to enter the enterprise market Samsung seems to be joining the club in trying to promote its Samsung Galaxy lineup for business too. In a new commercial which aired during NFC’s championship game and subsequently published on Samsung’s YouTube channel, a bunch of hipsters working for a mobile games developer are depicted using the Galaxy smartphones and tablets. The ad showcases a variety of different features found on the Galaxy lineup and the Android platform, trying to point out why it’s better than rivals such as Apple and RIM.
You can’t really blame Samsung for amping up its anti-Apple campaign to include RIM as well, especially when trying to enter the enterprise market. The South Korean manufacturer takes several jabs at the BlackBerry lineup including pointing out that it isn’t good for much of anything anymore, including business. The commercial ends up closing with the “the next big thing for business is already here” tagline, a small variation over its previous iteration. Samsung even went as far as starting a website
and Facebook Page
dedicated to the Galaxy S III and Note II in a work environment, much like what Apple did with iPhones
As of right now, Apple seems to be the leading mobile brand in many of the world’s top corporations leaving Samsung facing an uphill battle when trying to persuade big businesses to adopt their devices. On the other hand, Samsung only needs to incentivize corporate buyers to make the switch since the company is known for deep discounts on bulk devices purchases where Apple is not. With the economy being the way it is right now, many businesses are looking to cut costs, leaving Samsung with an opportunity to be considered.
What do you think of the ad? Share your thoughts and opinions below!
Source: Samsung Mobile USA