Apple Seeks to Secure Trademark on the Signature Look of its iPad in China
Apple recently submitted documents detailing two iPad designs to China’s Patent and Trademark Office in hope of securing a trademark on the signature look of its best-selling tablet. Two designs were submitted under International Class 009, one in black and white, the other in color. The International Class 009 is a trademark classification covering computers, computer peripheral devices, computer gaming machines, digital electronic devices, and a range of other information technology-related devices according to Patently Apple
If Apple secures the likeness of the iPad, the company will take a huge leap forward in protecting its brand and image in China’s consumer electronic market. The Cupertino California company recently settled a trademark dispute case with Chinese company Proview. Under that settlement, Apple paid Proview $60 million for the Chinese rights to the iPad trademark.
The Cupertino California company has been intensifying its focus on the Chinese sector, with CEO Tim Cook meeting with China’s largest cellular carrier last week during his second trip to the country in the past ten months. Apple is also moving to position its premium products as more affordable within the Chinese market, introducing installing payments that allows customers to take up to 24 months to pay off their purchases.
The recent steps the company has taken all make sense as Apple needs to focus on emerging markets to continue its growth.
Source: Patently Apple