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  • Will iOS-Based iTV Really "Change Everything?"


    Kevin Rose, founder of Digg, claims in a new blog post that the still-rumored iTV set top box will revolutionize the way people watch TV. As he put it, the next generation Apple TV will “change everything.” Basing his information on what he claims are sources inside Apple, Rose described the device, saying it will be launched next month and will sell for $99.

    Echoing reports from other supposed leaks, the blog post predicts "a la carte" TV stations, created by content producers like ABC and NBC as apps. Rose sees a marketplace emerging for these apps alongside video sharing apps and games. Using Apple's iAds rather than regular commercial breaks, Rose says this "will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection." So your broadband service would, in his view, replace your cable subscription and allow you to "say goodbye to your monthly cable bill."

    He also sees opportunities for picture and video sharing using the iTV, noting that "at $99 your parents, grandparents, and friends will have one of the set top boxes." With one-click picture and video sharing from an iOS device, Rose hypothesizes features like "notification of new family videos the next time you turn on your TV," saying that his "mom will love this feature."

    Rose claims that the iPad "will be the preferred input device for the iTV," calling it "a big, [bad] remote control." Though the idea of a $499 (or more) remote for a $99 set top box may be a little hard to swallow, Rose imagines features like "editing videos, control[ling] games," as well as other innovative interactive TV functionality such as "watching monday night football on the TV while viewing/exploring other camera angles on the iPad." This leaves open the question of how to use a touch OS on a TV screen: unless Apple is really going to require an iOS device to operate it, you'd need a laser pointer or something similar.

    The iTV will supposedly be based in the same hardware found on the iPhone 4, with an A4 CPU and 16GB of flash. All content would be streamed as the device will not have local storage. Rose says the device is expected to be introduced in mid-September "and be priced around $99."

    Source: TiPB
    This article was originally published in forum thread: Will iOS-Based iTV Really "Change Everything?" started by Paul Daniel Ash View original post
    Comments 67 Comments
    1. havoc0351's Avatar
      havoc0351 -
      Quote Originally Posted by gtag View Post
      ...This (recording) is one issue I think Apple has been lacking in all of it's media players.
      Agreed, this feature would really make the iTV enticing indeed...

      Quote Originally Posted by Caligula View Post
      ...The HD box kept cutting out most of the time so I didn't even get to watch the most important games.

      ...They said they couldn't go back to that and instead increased my bill by $40 with NO SERVICE CHANGE WHATSOEVER. I have the exact same channels and equipment that I had when I was paying $70/month except now I'm paying $100+.

      Just to clarify, they said they stopped offering the Basic package so now you HAVE to go with higher priced starter package.
      First of all, you do have Comcast and you get what you pay for.
      Second, all cable companies have been raising their rates lately. Its not their fault though. The networks want more money and so the cable company has to charge you more money. Either they lose the network and risk losing customers or they raise the rates and risk losing customers. Either way its a lose/lose situation for them so blame the networks...
    1. unison999's Avatar
      unison999 -
      Quote Originally Posted by sziklassy View Post
      Does your ISP currently block ANYTHING that you browse? (I assume you ARE in California, as your tag suggests). You can pirate videos. movies, and music to your heart's content without being "blocked", why would this be any different?
      No not yet not on my service since I only use it for telephone and gaming, but then anything I do is not stealing their lucrative cable profit.
      Also yes I have seen many people in the forums with Cox Communications that had their service capped/stopped, due to high download volume from torrents. And that is just downloading and uploading in high volume, not stealing profits they would make with iTV ontop of even higher downloading volume. Unless Apple able to produce some sort of extreme compression then uncomress at iTV device so it work on DSL, I do not see them replacing cable TV.
    1. Caligula's Avatar
      Caligula -
      Quote Originally Posted by havoc0351 View Post
      Agreed, this feature would really make the iTV enticing indeed...



      First of all, you do have Comcast and you get what you pay for.
      Second, all cable companies have been raising their rates lately. Its not their fault though. The networks want more money and so the cable company has to charge you more money. Either they lose the network and risk losing customers or they raise the rates and risk losing customers. Either way its a lose/lose situation for them so blame the networks...
      I understand their raising rates. I went from $64 to $69 a month over the past 2 years because of creeping rate increases. $5 dollars in increases isn't a lot, but when you remove a tier of service and make it so that a person has to pay $40 more to receive the SAME service, I think that's a little out of line.
    1. havoc0351's Avatar
      havoc0351 -
      Quote Originally Posted by Caligula View Post
      I understand their raising rates. I went from $64 to $69 a month over the past 2 years because of creeping rate increases. $5 dollars in increases isn't a lot, but when you remove a tier of service and make it so that a person has to pay $40 more to receive the SAME service, I think that's a little out of line.
      I completely agree that it sucks big fat monkey balls! My parents only have Comcast in their area and they cancelled everything but their basic cable service. Nothing more they can do...
    1. love2drive2fast's Avatar
      love2drive2fast -
      It's funny how much speculation and disagreement there can be over something no one has even seen yet ... lol.

      But I'll add my .02 just because I think this is a topic I've been interested in for a long time.

      Right now the only people who know for sure what this thing is going to do, and how much it will cost is Apple ... so we'll all just have to wait and see. And I honestly don't know that I personally care too much about it anyway.

      But ...

      We are clearly in the digital age, and digital content is clearly killing non-digital. The more broad-band and wi-fi spreads, the more viable and wide-spread streaming and on-demand services will become ... netflix (running on almost anything), and hulu are great examples of this ... and even darn iTunes.

      We're a world that LOVES convenience and instant gratification !!! We want everything right now ... and you don't have to look very far to see that. And there's a LOT of money in being able to provide "it" faster or easier or cheaper ... or any combination.

      And truthfully, this is what is killing the "traditional" mediums (Newspapers, magazines, radio, CDs, DVDs, and even cable) of the "past". Records, Cassettes, and VHS are already dead (at least from a consumer standpoint).

      From a sales / profitability standpoint, all of them but cable are already on life support ... but the strong will evolve, and live on as digitally supplied content (already happening). The rest won't be so lucky. And Cable needs to act fast, before it dies hard and fast. Broadband (already paying for) + netflix + hulu = a lot less than my cable bill. There are already alternatives, and you can be sure there are more to come. Comcast has the infrastructure and was positioned almost perfectly to be in the forefront of the "new cable age", but have completely dropped the ball ... and there service has continued to get worse. I personally that the current TV / cable model is outdated, they don't want to go to an A la carte scheme because of pricing / profit structures. But as probably the biggest worldwide consumer media product, they are forced to evolve faster than other mediums ... or lose out altogether ... before someone comes up with something to completely replace them, and it's too late.

      The one thing we can be sure of, is that things will change ... and that change will more than likely cost us $$$ ... lol.
    1. santiagodraco's Avatar
      santiagodraco -
      About the only thing that makes this device compelling is that it will probably run AirVideo.

      It also will most likely not support 1080p so it's a no go for me.

      Here's what is must have to be viable:

      1. Support 1080p
      2. Support a good 3rd party streaming server tech, like Airvideo
      3. Support a standard remote type (IR)
      4. Support HDMI out
      5. Support a remote keyboard and mouse (less important but nice to have)
    1. ohthatguyagain's Avatar
      ohthatguyagain -
      These events, mostly, did come to pass. Think about how devalued music became once the utilities to make it easily and listen to it on multiple channels through a single source came along. That's been happening one step at a time with movies and tv. Think about how cheap television is becoming. I don't know about you, but with iTunes, Hulu Plus and netflix on the iPad, the macbooks and the hacked appleTV (iTV soon to fix this issue), we cancelled our television service. (Also - let's not forget about Vuze. We just have internet. I don't know any household whose head is under fifty years of age that still pays for television. But if you like paying three times more... by all means, remain with the barbaric hordes who still use a television with cable or the dish...

      We live in a strange world... video is becoming devalued...