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  • Will iOS-Based iTV Really "Change Everything?"


    Kevin Rose, founder of Digg, claims in a new blog post that the still-rumored iTV set top box will revolutionize the way people watch TV. As he put it, the next generation Apple TV will “change everything.” Basing his information on what he claims are sources inside Apple, Rose described the device, saying it will be launched next month and will sell for $99.

    Echoing reports from other supposed leaks, the blog post predicts "a la carte" TV stations, created by content producers like ABC and NBC as apps. Rose sees a marketplace emerging for these apps alongside video sharing apps and games. Using Apple's iAds rather than regular commercial breaks, Rose says this "will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection." So your broadband service would, in his view, replace your cable subscription and allow you to "say goodbye to your monthly cable bill."

    He also sees opportunities for picture and video sharing using the iTV, noting that "at $99 your parents, grandparents, and friends will have one of the set top boxes." With one-click picture and video sharing from an iOS device, Rose hypothesizes features like "notification of new family videos the next time you turn on your TV," saying that his "mom will love this feature."

    Rose claims that the iPad "will be the preferred input device for the iTV," calling it "a big, [bad] remote control." Though the idea of a $499 (or more) remote for a $99 set top box may be a little hard to swallow, Rose imagines features like "editing videos, control[ling] games," as well as other innovative interactive TV functionality such as "watching monday night football on the TV while viewing/exploring other camera angles on the iPad." This leaves open the question of how to use a touch OS on a TV screen: unless Apple is really going to require an iOS device to operate it, you'd need a laser pointer or something similar.

    The iTV will supposedly be based in the same hardware found on the iPhone 4, with an A4 CPU and 16GB of flash. All content would be streamed as the device will not have local storage. Rose says the device is expected to be introduced in mid-September "and be priced around $99."

    Source: TiPB
    This article was originally published in forum thread: Will iOS-Based iTV Really "Change Everything?" started by Paul Daniel Ash View original post
    Comments 67 Comments
    1. zozodouce's Avatar
      zozodouce -
      will see.
    1. tudtran's Avatar
      tudtran -
      I don't know if it will change everything, but hopefully a lot. I just wanna see if I can play game on itv. $10 for madden NFL vs. $60 for xbox 360
    1. macsoldier's Avatar
      macsoldier -
      nothing gets me going more than to look at my cable bill, it uurrrks me i think cable tv is the most overpaid bill i have ever had. Id love for that bill to go away and if APPLE can do it Im in for sure. Yea the cable bill wont go away for good just like movie theaters but movie theaters had to raise there ticket prices up i mean hell 20.00 for popcorn and a drink now. movie theaters were hanging on by the skin on there teeth. Now there has been a spike in the theaters due to the 3d movies but once this "phase" moves to our living room its back to square one for the theaters. I think Apple can pull this one off!!
    1. dustin4vn's Avatar
      dustin4vn -
      Quote Originally Posted by SoCal Railroader View Post
      Radio will kill Newspapers and Magazi
      nes-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.
      ur comparison is way off. no one said tv is going to movie theatre or any of that.
      heres a real deal
      Cds killed audio tapes
      dvds killed video tapes
      mp3 kill "portable" cds player
      computer killed typewriter
      lots of things happen bro. ur the one living in another world. but having iTV will def wont kill sat or. any since its still legit. iTV will just be a matter of interface. content and possibility is still the same
    1. Radex's Avatar
      Radex -
      Quote Originally Posted by dustin4vn View Post
      ur comparison is way off. no one said tv is going to movie theatre or any of that.
      heres a real deal
      Cds killed audio tapes
      dvds killed video tapes
      mp3 kill "portable" cds player
      computer killed typewriter
      lots of things happen bro. ur the one living in another world. but having iTV will def wont kill sat or. any since its still legit. iTV will just be a matter of interface. content and possibility is still the same
      ... I believe you misunderstood his post. When he said TVs will kill movie theaters, consider this logic, if your able to watch movies right in the comfort of your home, then what's the point of going to movie theaters? Meaning, the supposed death of movie theaters osht. But we know that it's going strong mirite?

      More to add.

      Radio will kill record/music sales-didn't happen.
      Internet will kill record/music sales-still didn't happen.
    1. Rob_Quads's Avatar
      Rob_Quads -
      I don't think iTV will do what most of us techies want but at a $99 price point I am sure it will be a success as it will be bought up by the bucket loads by those who are not geeks, have an iphone and like how well it works.
    1. swifty7's Avatar
      swifty7 -
      Quote Originally Posted by SoCal Railroader View Post
      Radio will kill Newspapers and Magazines-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.
      those facts may be correct but don't forget...

      video did kill the radio star
    1. hapishyguy's Avatar
      hapishyguy -
      Nothing will be killed. I already watch channels streamed on my TV with a STB. Its nice that I dont have a monthly bill but I miss the convenience of the dishtv. So I have dishtv and streamed internet tv, both. But I still like dishtv better.
    1. mobilexile's Avatar
      mobilexile -
      Quote Originally Posted by SoCal Railroader View Post
      Radio will kill Newspapers and Magazines-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.



      From a consumer point of view your argument seems logical. However, this product, if it debuts as described, is not aimed at consumers, it's aimed at advertisers. The iAd platform has the potential of serving up targeted tv ads -- something the Nielsen Ratings could not and would not ever be able to do. Further, if there is an iPod / iPhone / iPad interface associated user behavior could be tracked in ways never seen. I'm talking about following your cursor across the screen, channel surfing habits, etc. And let's just face it, cable companies suck. They make us buy crappy programming (who needs 23 home improvement networks?) in bulk without much, if any choice. I think the cable companies see this coming. That's part of why they're fighting net neutrality with such a vengeance.
    1. bruinsrme's Avatar
      bruinsrme -
      Quote Originally Posted by unison999 View Post
      Yeah... They still need fast internet service, DSL will not work with this thing. Cable internet service? fiber optics? They are all controlled by these company iTV trying to replace. Good luck with that, wouldn't be surprised they block the site iTV requires... Unless Apple wants to replace internet service as well.
      hmmmm this brings up an interesting point.
      Last week or the week before Verizon and Google were reported to be attempting to implement a tiered internet.
      Perhaps Google and verizon, mainly verizon is trying to prevent a large amount of their network capability from being sucked up by a service such as itv.
      Honestly TWC has already tested metered internet, ATT has has done away with unlimited for the iphone. Perhaps such things are in place or will return to prevent such services without the internet providers from getting their piece of the pie. Paying for "extra bandwidth may negate any "savings" that might be had with itv.
      I can't see Apple getting a free ride while pocketing subscriptions fees.
    1. GenesisDH's Avatar
      GenesisDH -
      Quote Originally Posted by rocky5 View Post
      I don't want an iPod touch in a coffin, if it's iOS based then the hardware will be the same as an iPhone / iPod.

      [truncated]

      Also if this device is $99 that would mean £64 here in the uk but that won't happen will be £200+ as apple take the piss here .
      Exactly.

      I'm seriously doubting the $99 price point. I don't see how an iOS device with specs comparable to the iPad/iPhone 4 will be sold for less than an iTouch.

      I expect the price to be at the current AppleTV price point, which stagnated around $225, maybe a bit less. I hope it might be less than that, but knowing Apple and its pricing scales, there's more of a chance to win the lottery than see that low of a price point on a device meant to be home theater addition.
    1. mobilexile's Avatar
      mobilexile -
      Quote Originally Posted by GenesisDH View Post
      I'm seriously doubting the $99 price point.


      If my advertising theory proves true a $99 price point would be perfect -- give away the bathtub then charge for the water every time people want to fill that tub. IOW, the business model makes advertising and content the profit center. The lower price point helps get people over the price barrier when purchasing and adopting the new technology.

      Lest anyone doubt the validity of this theory I point to a little known company named Google that became a tech titan by changing the ways in which advertisers reach their targets online. That, along with Craigslist, killed newspaper and magazines businesses. Sure, there are some stragglers that are hanging on for life, but let's face it, newspapers as we knew them ten years ago are dead.

      On the tv side other factors come into play. Like volume of programming -- it's not sustainable. There simply aren't enough ad dollars to support the universe of choices we have. That's why direct response ads have exploded recently. Advertisers get remnant air time for pennies on the dollar and flood stations with crap ads for get out of debt schemes. Networks make a fraction of what they have in the past but it's better than giving it all to PSAs. It's much like radio in the US -- as of 2008 one of every ten radio commercials that ran was a direct response spot that got a substantial discount on air time.
    1. boxxa's Avatar
      boxxa -
      There is a lot of devices around that are way better than iTV. The only thing that people will buy this instead of looking at others is because of the Apple logo. There is plenty of devices like the Western Digital TV Live which plays any file off a USB Hard drive among other devices with built in storage and flexibility.

      Oh, and its 2010. Over the air tv is 1080i, my Xbox is 1080p, and my laptop outputs to my TV at 1080p. I dont see why I would ever buy a device that supports only 720p.
    1. anekin007's Avatar
      anekin007 -
      i bet apple is going to slap a monthly service fee. theres always a catch to something.

      im guessing this new idevice is like most new tvs that has built in apps like youtube, pandora, netflix, hulu plus, and bunch of other tv apps. for example the new Vizio tvs will have all these apps. so instead of buying a new tv you just buy this new idevice that hooks up to your current tv and get the same apps. so pretty much a cheap htpc running a iOS with just tv apps which i think someone should have done a long time ago instead of implementing into new tvs because not everyone can afford a new tv. for most people that have a htpc or knows how to build one cheap will not be interested because a htpc can do so much more but for the regular consumers or apple fan boys its going to be a must buy.
    1. ramicio's Avatar
      ramicio -
      I don't know what Apple expects of this world. People want freedom. Apple wants all of their products to work together and with nothing else, and they want to call it innovative. Until they realize this and make things open or to work friendly with other devices or software they will only have market in phones and mp3 players.
    1. havoc0351's Avatar
      havoc0351 -
      The only way I see this happening is if they start offering internet access along with the iTV. How can Apple offer cable TV services off of a cable service itself? Thats retarded!

      Does anyone want blazing fast internet on their own internet connection from me? Just give me $100 and I'll hook you up so long as you keep your current internet provider. Any takers? No because you're not stupid!

      I know Apple and they're going to charge you for every episode, video file and addon. It won't only be $99! Don't be a fool, let this one slide to the fanboys first and see what happens with the hidden fees and restrictions...
    1. sziklassy's Avatar
      sziklassy -
      Quote Originally Posted by unison999 View Post
      Yeah... They still need fast internet service, DSL will not work with this thing. Cable internet service? fiber optics? They are all controlled by these company iTV trying to replace. Good luck with that, wouldn't be surprised they block the site iTV requires... Unless Apple wants to replace internet service as well.
      Does your ISP currently block ANYTHING that you browse? (I assume you ARE in California, as your tag suggests). You can pirate videos. movies, and music to your heart's content without being "blocked", why would this be any different?

      For what it's worth, I really am not interested in this iTV but your argument is horribly flawed.

      Quote Originally Posted by havoc0351 View Post
      The only way I see this happening is if they start offering internet access along with the iTV. How can Apple offer cable TV services off of a cable service itself? Thats retarded!

      Does anyone want blazing fast internet on their own internet connection from me? Just give me $100 and I'll hook you up so long as you keep your current internet provider. Any takers? No because you're not stupid!

      I know Apple and they're going to charge you for every episode, video file and addon. It won't only be $99! Don't be a fool, let this one slide to the fanboys first and see what happens with the hidden fees and restrictions...
      You do realize that Hulu basically already does what you say cannot be done, right?
    1. havoc0351's Avatar
      havoc0351 -
      Quote Originally Posted by sziklassy View Post
      You do realize that Hulu basically already does what you say cannot be done, right?
      I never said it CAN NOT be done...

      Hulu may charge you $10 a month to stream your favorite shows but those $10 gets you access to ALL their content not just certain shows, networks, etc. In turn if I cancel my service I'm not stuck with hardware that is now usless to me unlike iTV would be. If Apple really did only charge $99 then I would say that the iTV device would eventually pay for itself. IMO, Hulu is a better deal unless the ONLY device you EVER had to buy was the iTV, all other idevices were optional, there were no service charges or hidden fees and the iAds pretty much paid for the service. If this was the case I would cancel my cable and buy iTV for sure!
    1. gtag's Avatar
      gtag -
      I use AppleTV a lot and although limited it has its advantages. If I could custom choose which channels I get to my TV I would probably do it. The cable companies as is stream hundreds of channels and you end up watching the same handful anyhow. The fact that I would have control over the channels is attractive. However I would expect the iTV to have all the features of a set-top DVR and more. This (recording) is one issue I think Apple has been lacking in all of it's media players.
    1. Caligula's Avatar
      Caligula -
      Quote Originally Posted by sandstorm77 View Post
      You know what this will cause? Say goodbye to our unlimited broadband connections! As the cable compy looses its tv subscribers it will compensate its loss buy charging us more for broadband. **** you apple! Thanks for ruining everything assholes.
      They are already doing this. I'm with Comcast and I had the basic plan ($10) + standard def set top ($5) + Sports package ($5) + Internet ($50); so I was paying about $70 for just the stations I wanted (AMC, ESPN, Fox Soccer) and getting the rest from the Internet. It was perfect for me.

      When the World Cup rolled around, I got a HD DVR just for the month to watch and record in HD (BIGGEST MISTAKE). My next bill was $179.99 even though the ONLY thing I added with the HD DVR. They said it was a billing error, whatever. The HD box kept cutting out most of the time so I didn't even get to watch the most important games.

      End of the World Cup, I return the HD box and ask to go back to the SAME plan I had for the past 2 years before I did the World Cup HD box. They said they couldn't go back to that and instead increased my bill by $40 with NO SERVICE CHANGE WHATSOEVER. I have the exact same channels and equipment that I had when I was paying $70/month except now I'm paying $100+.

      I bought the PlayOn service and it has Hulu and ESPN3 for watching sports. If PlayOn would just be more reliable, I'd ditch my cable. Sometimes the streams cut out or don't play at all.

      I imagine that the iTV will be something like that, but much more stable. But as you mentioned, as the cable companies see people getting their content from the Internet more and more, and wanting to cancel their cable service, they will ultimately make them pay by capping bandwidth/speed or charging more for more bandwidth.

      Sorry for the rant, but your comment triggered my hate for Comcast's greedy practices.

      EDIT:

      Just to clarify, they said they stopped offering the Basic package so now you HAVE to go with higher priced starter package.