Kevin Rose, founder of Digg, claims in a new blog post
that the still-rumored iTV set top box will revolutionize the way people watch TV. As he put it, the next generation Apple TV will “change everything.” Basing his information on what he claims are sources inside Apple, Rose described the device, saying it will be launched next month and will sell for $99.
Echoing reports from other supposed leaks, the blog post predicts "a la carte" TV stations, created by content producers like ABC and NBC as apps. Rose sees a marketplace emerging for these apps alongside video sharing apps and games. Using Apple's iAds rather than regular commercial breaks, Rose says this "will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection." So your broadband service would, in his view, replace your cable subscription and allow you to "say goodbye to your monthly cable bill."
He also sees opportunities for picture and video sharing using the iTV, noting that "at $99 your parents, grandparents, and friends will have one of the set top boxes." With one-click picture and video sharing from an iOS device, Rose hypothesizes features like "notification of new family videos the next time you turn on your TV," saying that his "mom will love this feature."
Rose claims that the iPad "will be the preferred input device for the iTV," calling it "a big, [bad] remote control." Though the idea of a $499 (or more) remote for a $99 set top box may be a little hard to swallow, Rose imagines features like "editing videos, control[ling] games," as well as other innovative interactive TV functionality such as "watching monday night football on the TV while viewing/exploring other camera angles on the iPad." This leaves open the question of how to use a touch OS on a TV screen: unless Apple is really going to require an iOS device to operate it, you'd need a laser pointer or something similar.
The iTV will supposedly be based in the same hardware found on the iPhone 4, with an A4 CPU and 16GB of flash. All content would be streamed as the device will not have local storage. Rose says the device is expected to be introduced in mid-September "and be priced around $99."