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  • Will iOS-Based iTV Really "Change Everything?"


    Kevin Rose, founder of Digg, claims in a new blog post that the still-rumored iTV set top box will revolutionize the way people watch TV. As he put it, the next generation Apple TV will “change everything.” Basing his information on what he claims are sources inside Apple, Rose described the device, saying it will be launched next month and will sell for $99.

    Echoing reports from other supposed leaks, the blog post predicts "a la carte" TV stations, created by content producers like ABC and NBC as apps. Rose sees a marketplace emerging for these apps alongside video sharing apps and games. Using Apple's iAds rather than regular commercial breaks, Rose says this "will eventually destroy the television side of the cable and satellite industry, as your only requirement to access these on-demand stations will be an internet connection." So your broadband service would, in his view, replace your cable subscription and allow you to "say goodbye to your monthly cable bill."

    He also sees opportunities for picture and video sharing using the iTV, noting that "at $99 your parents, grandparents, and friends will have one of the set top boxes." With one-click picture and video sharing from an iOS device, Rose hypothesizes features like "notification of new family videos the next time you turn on your TV," saying that his "mom will love this feature."

    Rose claims that the iPad "will be the preferred input device for the iTV," calling it "a big, [bad] remote control." Though the idea of a $499 (or more) remote for a $99 set top box may be a little hard to swallow, Rose imagines features like "editing videos, control[ling] games," as well as other innovative interactive TV functionality such as "watching monday night football on the TV while viewing/exploring other camera angles on the iPad." This leaves open the question of how to use a touch OS on a TV screen: unless Apple is really going to require an iOS device to operate it, you'd need a laser pointer or something similar.

    The iTV will supposedly be based in the same hardware found on the iPhone 4, with an A4 CPU and 16GB of flash. All content would be streamed as the device will not have local storage. Rose says the device is expected to be introduced in mid-September "and be priced around $99."

    Source: TiPB
    This article was originally published in forum thread: Will iOS-Based iTV Really "Change Everything?" started by Paul Daniel Ash View original post
    Comments 67 Comments
    1. SoCal Railroader's Avatar
      SoCal Railroader -
      Radio will kill Newspapers and Magazines-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.
    1. Organdoner's Avatar
      Organdoner -
      respect. ^
    1. romeoz's Avatar
      romeoz -
      The internet sured killed alot of those things in my house. I dont eer watch a DVD anymore..I ususally stream it from Netflix or download it online and watch it. Internet has killed alot of things and I will definetly be looking into this when it comes out next month.
    1. Code1125's Avatar
      Code1125 -
      So tv stations are gonna be apps????? Not all networks are going to be making apps for their network, we have flow tv for that
    1. clive.weller's Avatar
      clive.weller -
      As I live in the UK iTV does not really bother me. However, If like everything else that Apple (Steve Jobs) creates it will probably have untold restrictions placed upon it and will only deliver what the dictator says and allows. I know several people that bought the iPad thinking it was going to be the be all and end all only to find out after purchase it did little more than Face book, Twitter and iBooks. Even the iPhone4 does not funtion properly yet (if ever)
    1. santacruzlocal's Avatar
      santacruzlocal -
      Well since the it will need the internet and The fastest and most reliable internet comes from the cable companies ... FAIL !!!
    1. Jay Marcase's Avatar
      Jay Marcase -
      How is this going to replace Cable when you can't even get porn on iOS? It's not going to happen.
    1. vngsinha's Avatar
      vngsinha -
      "The iTV will supposedly be based in the same hardware found on the iPhone 4, with an A4 CPU and 16GB of flash. All content would be streamed as the device will not have local storage."

      So I guess 16GB of flash doesn't count as local storage?
    1. maxgsteinberg's Avatar
      maxgsteinberg -
      I'm really looking forward for this to come out. If it foes everything rose says then I would expect a huge change as many people have apple devices and would want this as a plus to their "Mac-life". This should be interesting (:
    1. southfrisco's Avatar
      southfrisco -
      What tends to happen is that these reports overstate what a first gen Apple product can do. I mean in terms of if this thing is going to use iOS it will basically be a first gen attempt. I think Rose is a little delusional with his guess as to what a next gen Apple TV will be.

      Don't get me wrong, I love my iPhone but have been increasingly unimpressed with App Store apps. All they are, is a bunch of lists based around a bottom bar and top bar GUI. Not exactly revolutionary in my mind. Just a mobile way to show content from the web. I put a much higher price on some of my desktop applications than I ever would on any App Store temporary application fix. But that is just my thinking I guess.
    1. Daerid's Avatar
      Daerid -
      If I can do what I currently can do with Plex or XBMC, I would seriously cosider this. Cheaper than buying MacMinis
    1. wolverinemarky's Avatar
      wolverinemarky -
      will be interesting to see at a 99 dollar price tag a lot more accessible to everyone
    1. jay0heavenly's Avatar
      jay0heavenly -
      Quote Originally Posted by socal railroader View Post
      radio will kill newspapers and magazines-didn't happen.
      Tv will kill movie theatre's-didn't happen.
      Vcr's will kill movie theatre's-didn't happen.
      Dvd's will kill movie theatre's-didn't happen
      the internet will kill satellite, cable, vcr's, dvd's, blu-ray and movie theatre'-didn't happen.
      Apple tv will kill cable and satellite-won't happen.

      These guys live in another world, seriously.
      +1000000000000000000000
    1. The_Durben's Avatar
      The_Durben -
      I can't wait for the set top box to be jailbroken
      Pirate tv station apps.....
    1. mastuul's Avatar
      mastuul -
      I'm sure that U-verse and Fios will have something similar to compete (or possibly overshadow) iTV.
    1. gtag's Avatar
      gtag -
      Quote Originally Posted by SoCal Railroader View Post
      Radio will kill Newspapers and Magazines-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.

      Some things did change... I don't go to blockbuster I rent direct through Apple TV, haven't bought a CD in years however I buy my music at the Apple store.... It just might work if the price is competitive. Imagine traveling somewhere and be able to take your favourite shows or stations with you. I don't need 600 stations from sat or cable if I only watch a few shows on a couple of stations. If Apple can make it simple and price competitive they could change the way you watch TV..
    1. VBLUE42's Avatar
      VBLUE42 -
      Quote Originally Posted by SoCal Railroader View Post
      Radio will kill Newspapers and Magazines-didn't happen.
      TV will kill Movie Theatre's-didn't happen.
      VCR's will kill Movie Theatre's-didn't happen.
      DVD's will kill Movie Theatre's-didn't happen
      The Internet will kill Satellite, Cable, VCR's, DVD's, Blu-Ray and Movie Theatre'-didn't happen.
      Apple TV will kill Cable and Satellite-WON'T happen.

      These guys live in another world, seriously.
      Thats because none of those offered the luxury of eliminating your cable bill to take advantage of them. If this is true, and only requires a one time purchase of 99 bucks, it will certainly change everything. How many times are people going say that Apple will fail when taking on a new territory only to be made a fool of when Apple absolutely kills the competition? If Apple decides to finally move from the "Hobby" stage and gets serious, it will likely be gold just as the other many new ideas they have pursued in the last ten years.
    1. gotanmp3's Avatar
      gotanmp3 -
      Quote Originally Posted by Daerid View Post
      If I can do what I currently can do with Plex or XBMC, I would seriously cosider this. Cheaper than buying MacMinis
      But you know it won't. No free Hulu, no support for Xvid/MKV, nothing but overpriced purchases and rentals from iTunes.

      If you're a techie, there's a lot of other options (I use XBMC on an old Xbox and a WD TV Live, myself) for getting streamed/downloaded content to display on your TV without Apple's format limitations. For everybody else, I'm sure their DVR and/or BluRay player's "on demand" feature is good enough and they see the Apple TV as a solution in search of a problem.

      Blockbuster also has $20 unlimited one-out-at-a-time rentals in a lot of markets. Of course, that's not magical or revolutionary.
    1. VBLUE42's Avatar
      VBLUE42 -
      Quote Originally Posted by mastuul View Post
      I'm sure that U-verse and Fios will have something similar to compete (or possibly overshadow) iTV.
      Most likely. But it wont be until a company like Apple comes out with a completely game changing way of doing things before these companies decide to offer a better product to consumers. So once again it will be Apple that forces an overall higher level of product standard over the industry that consumers will gain from.
    1. hitman10's Avatar
      hitman10 -
      Where can i buy an apple car?