Microsofts answers to all of their iPad problems was the Surface, which was previously launched with Windows RT. The device runs on cellphone chips yet still looks very similar to the regular Windows 8 platform, which was supposed to help attract consumers. Sales of the Widows RT tablets havenít been as strong and now Samsung is second guessing the platform as the reason why.
Samsungís Senior Vice President, Mike Abary, recently said in an interview at CES that Samsung has decided they wonít launch their Windows RT tablet in the U.S. after discovering there isnít as much demand for them. In his interview with CNET, Abary said the following:
There wasnít really a very clear positioning of what Windows RT meant in the marketplace, what it stood for relative to Windows 8, that was being done in an effective manner to the consumer. When we did some tests and studies on how we could go to market with a Windows RT device, we determined there was a lot of heavy lifting we still needed to do to educate the customer on what Windows RT was. And that heavy lifting was going to require pretty heavy investment. When we added those two things up, the investments necessary to educate the consumer on the difference between RT and Windows 8, plus the modest feedback that we got regarding how successful could this be at retail from our retail partners, we decided maybe we ought to wait.
Source: CNET via Cult of Mac