In a recent interview with All Things D, Beats Audio’s CEO, Jimmy Iovine, said that he spent three years trying to persuade late Apple cofounder Steve jobs to start a subscription-based streaming music service over a decade ago before the whole idea gained popularity. According to the report, Iovine tried to push Jobs into launching a subscription service while working with him in 2002 and 2003 as head of record label Interscope Geffen. Iovine said the following regarding the matter:
So I met [Jobs] and we hit it off right away. We were really close," Iovine said. "We did some great marketing stuff together: 50 Cent, Bono, Jagger, stuff for the iPod — we did a lot of stuff together. But I was always trying to push Steve into subscription. And he wasn’t keen on it right away.
The CEO will likely be looking to leverage his substantial backing as a high-ranking executive at Universal Music Group, which owns Interscope Geffen, to drive curated content to users. It was previously rumored that Apple was looking to create an internet radio service similar to Pandora but no such product or service has been announced. We’ll have to wait and see if Apple does bring such an idea to fruition.