iPhone Secured 53% of Smartphone Sales in Final Weeks of 2012
For the twelve-week period ending November 25, 2012, Apple's iPhone represented more than half (53%) of all smartphone sales in the United States - the first time this feat has been achieved by Apple since the touchscreen smartphone was launched in 2007.
According to data released Monday by Kantar Worldpanel ComTech, Android's sales share dipped 10.9% to 41.9% of the market as November drew to a close. Both iOS and Android continued to blow away Windows, which was wedged in third place with just 2.7% of smartphone sales.
“The iPhone 5 has been successful this period however we also see that Apple’s older models – the iPhone 4S and 4 have also contributed to the growing share of iOS,” says Kantar Worldpanel ComTech analyst Mary-Ann Parlato. “This is particularly the case for first-time smartphone iPhone buyers where we see the older models still selling well amongst this group.”
Kantar research shows that 27% of individuals who purchased an iPhone in November 2012 upgraded from another smartphone OS, while 34% upgraded from a previous iPhone model. Interestingly - and impressively - nearly 40% of iPhone buyers were purchasing their first smartphone.
Source: Kantar Worldpanel ComTech