Apple's Share of U.S. Mobile Subscribers Grows to 18.5%
A recent survey of U.S. mobile subscribers has found that Apple’s iPhone continues to take a larger share of the market, up 1.4% to a total of 18.5%. The Cupertino California company’s growth in the three-month span ending in November gave it the largest point change of all handset makers. The growth was enough to put it ahead of LG, which fell from 18.2% of the mobile market in August to 17.5% in November, good for third place.
Samsung saw its share of active U.S. users rise 1.2% growing its market leading share to 26.9%. The data includes owners of both smartphones and “feature” phones as well. With Samsung in first, Apple in second, and LG in third place, Google-owned Motorola ended up taking the fourth spot in the survey, accounting for 10.4% of users. Motorola’s share slid 0.8% between August and November. HTC was the fifth most popular handset maker among mobile subscribers, with a 5.9% share, down 0.4% from August.
In terms of smartphone platforms, Google extended its lead by 1.1% as Android accounted for 53.6% of all active smartphone users in the U.S. Apple also grew its share but couldn’t keep pace with Google as the iOS platform accounted for 35% of the market up 0.7% from August.
Not surprisingly, both Google and Apple continue to dominate the smartphone market and push out competitors as RIM, Microsoft and Nokia’s Symbian all saw their market share slide in November. The gap between the top 5 is still very big as RIM and Microsoft make up just over 10% of the U.S. smartphone market while Symbian was just 0.5%. Compared to the percent shares of Google and Apple, the competition is almost nonexistent outside of the two tech giants.
Source: comScore MobiLens