Apple's Acquisition of Waze Social Mapping Service "Not Happening"
Previously released reports
of Apple claiming to buy the social mapping service Waze have been rescinded, with the source of the rumor now saying such a deal is “not happening.” Following up on the original report, TechCrunch
said on Thursday that multiple sources have since indicated that Apple will not be purchasing Waze. MG Siegler, the author of the report was reportedly told by multiple sources that “there is no deal happening… now or anytime soon.”
Siegler suggested that the companies have talked about a potential acquisition but noted that larger companies talk with smaller companies about possible deals “on a daily basis.” A similar rumor also appeared on an Israeli website as well, which made the rumor seem a bit more credible at the time.
For those of you who aren’t familiar with it, Waze is a popular iOS application that the company boasts has more than 30 million users. It allows users to share real-time information on traffic congestion, gas prices, accidents, speed traps, checkpoints and more. The application was highlighted by Apple in September as an alternative mapping option in the App Store. The Cupertino California company had no choice but to begin promoting competing applications after users complained that its new Maps application in iOS 6, which replaced Google Maps data with its own proprietary service. The poor perception of the new iOS Maps was originally believed to be a driving force behind Apple’s supposed interest in Waze but the recent reports are saying that such a deal will not be happening.