As part of the Apple earnings conference call that Michael Essany reported on today
, Apple COO Tim Cook noted the "amazing" demand for the iPad, which he also described as "incredible." Believe it or not, the iPad has not followed the expected early adopter curve, which sees enthusiasts, the often-derided "fanbois," first in line for a new product long before it gains popularity in the general market. The iPad, however, is taking off among many sectors, including - somewhat unexpectedly - big business.
Apple's second-in command said that over half of the 100 largest companies in the US
are now using the iPad. Cook asserted that it was unprecedented that the iPad is "not following [the] typical early adopter curve and taking a long time to cross into the mainstream." The research and consulting firm ITIC backs this assessment up, finding in a study that 23% of corporate IT managers are already using iPads, and 18% plan to buy one within the year. The Apple Consumer and Enterprise Survey
also showed that 82% of companies are boosting support for iOS devices, allowing iPads and iPhones to access enterprise data and services.
Wells Fargo, which waited a couple of years before allowing its employees to use iPhones, is already buying iPads for its employees. According to a post on PadGadget
, IT managers decided to allow staff to use iPads in their enterprise after only a few weeks of evaluation. Similarly, as PadGadget
reports, Daimler AG, the maker of the Mercedes Benz, is letting its employees use iPads to access email, approve shipping orders and access its automobile financing applications. Audi is also mentioned as another iPad adopter, among others in the automotive industry, the airline industry, the healthcare industry and others.
One reason why this is good news for iOS users everywhere is the well-known "network effect
," where something becomes more valuable as more people use it. Millions of iPads out there, whether in business, education or in the home, means more and better apps, a wider selection of peripherals and acessories, and motivation for Apple to make serious improvements in security, which is crucial for business users.
Source: Cult of Mac