Apple is surging in domestic smartphone sales according to new research from Kantar Worldpanel.
Following the iPhone 5 launch in September, Apple had claimed a majority of new smartphone sales in the U.S. (48% for Apple - 46% for Android) for the first time on record. Now, with even more time and distance from the iPhone 5 release, it's clear that momentum remains with Apple.
The latest smartphone sales data from Kantar Worldpanel ComTech shows Apple has achieved its highest ever share in the US (53.3%) in the latest 12 weeks, with the iPhone 5 helping to boost sales.
It should be pointed out, however, that Android still clearly controls the European market. As of the latest sales data available, Android retains the highest share with 61% of the Euro market. That percentage has actually climbed from 51.8% last year.
Conversely, Samsung is the number one smartphone manufacturer in Europe (44.3%) while Apple comes in a distant second (25.3%).
Source: Kantar Worldpanel