iPad mini Currently On Pace to Outsell Fourth-Generation iPad
The iPad mini seems to be an instant hit which is currently set to eclipse the full-size iPad with sales as high as 12 million units in its first quarter according to a new report by NPD DisplaySearch. Originally expected to sell 6 million iPad minis over the holidays, Apple has doubled its orders with displayed panel markers to more than 12 million according to analyst David Hsieh. The demand for the iPad mini seems to be so strong that it seems to be selling better than the new fourth-generation iPad.
According to Hsieh, “it seems people especially like the size.” He expects that Apple will adjust its product portfolio next year to accommodate for strong demand for the iPad mini. As of right now, display panels for the 7.9-inch iPad are being built by AU Optronics and LG Display. If the sales reach 50 million units, Hsieh said that Apple will need to find other panel suppliers to meet demand.
The comments made by NPD seem to also agree with analyst Shaw Wu of Sterne Agee who said that the iPad mini has been cannibalizing the sales of the larger 9.7-inch iPad. Wu said that the sales of the full-size iPad seem to be slower than expected while the iPad mini demand has been greater than Apple had anticipated.
With an overwhelming demand and reported production issues just a week and a half before Christmas, Apple’s online stores are advertising that iPad mini purchases are available to ship in one week, indicating that supply hasn’t caught up with demand just yet. The Cupertino California company hasn’t disclosed sales of the iPad mini yet but did announce that the total sales over the launch weekend for the mini and the fourth-generation reached 3 million units.
Given its size and weight along with its more affordable (yet still expensive for its class) price tag, it isn’t a surprise to see the iPad mini being such a hot-selling product, especially for the holidays.
Source: NPD DisplaySearch