In an interview with MIT Technology Review, President and Chief Strategy Office at Samsung, Young Sohn, admitted his personal preference for Apple’s tightly connected ecosystem over that of Samsung's. He went on to acknowledge that Apple is a “very innovative company,” and noted that Apple is a customer of Samsung’s as well as a fierce competitor. Sohn mentioned he’s always used a Mac along with an iPhone and an iPad because Apple’s ecosystem is “sticky,” making it convenient to buy in to the company’s product lineup.
The Samsung executive mentioned he firmly believes that customers are even more drawn to Apple’s ecosystem with services such as iCloud than they are to the products themselves. He said the Galaxy Nexus is technically a “better phone” than the iPhone, but added that the “connected ecosystem is really critical.” He went on to admit that “at work I’m using Samsung devices; Apple at home, mainly because all of my systems and files are done that way. That’s the sticky, you know? However, I did figure out how to sync all of my contacts and all of my schedules between the two different systems. You can do it. It’s a bit of work, but it’s possible.”
In the future, Sohn said he would like to see Samsung offer a more complete experience than it currently does. According to Sohn, Samsung’s current philosophy is very “device-centric” as the company provides more devices that consumers interact with than anyone in the world. He went on to say the following regarding his point of view:
It's experienced by itself. It's not experienced in a connected way. So we think we can provide a lot more things than what we are doing today with an open ecosystem with our partners.
It isn’t much of a surprise to see even Samsung employees using Apple products as the popularity of iOS devices continues to grow.
Source: MIT Technology Review