Survey: Half of All Shoppers in Market for Smartphone Will Buy iPhone 5
Piper Jaffray analyst Gene Munster is at it again. The perpetual Apple watcher conducted a new survey involving some 800 U.S. shoppers in the market for a new smartphone. As it turns out, the findings of the survey come as great news for Apple.
In the survey, Munster asked participants which smartphone they were most likely to purchase in the next three months. The options included a device powered by Google's Android, a phone based on Microsoft's Windows Phone, a Research in Motion BlackBerry, and Apple's iPhone 5.
Munster, who retains an overweight rating on AAPL with a $900 price target (almost $400 higher than today's share price), says the results of his latest patented survey clearly indicate that consumer demand for the iPhone 5 “remains strong.”
"Strong" is definitely an appropriate word. The survey showed 53.3% of respondents will buy the iPhone 5, which is up from 47.7% in the same survey conducted last September.