For those of you who have been following Samsung’s advertising campaigns, you already know that the South Korean manufacturer has no problem ragging on Apple. Their newest advertising move is no different as the company has put together an elaborate showcase in Australia that takes a jab at Apple over a recent Victoria police announcement which warned travelers against using iOS Maps to navigate to the city of Mildura.
Although it wasn’t as produced as the company’s usual anti-Apple television campaigns, Samsung’s newest effort which was originally spotted by CNET Australia can be considered more of an installation than a traditional ad as it involves a number of set pieces including an SUV. As seen in the picture, the whole premise is aimed at Apple’s latest mapping fiasco with what CNET Australia calls a “rather lost looking four-wheel drive” next to a sign that reads, “Oops, Should have got a Samsung Galaxy S III. Get navigation you can trust.”
The whole ad comes shortly after police in Victoria issued a release on its website saying that a number of motorists had become stranded in the remote regions of a national park due to incorrect information provided by Apple’s Maps app. The problem was fixed within hours and while official word has been given as to the source of the erroneous data, The Guardian speculates the cause was a double listing for Mildura in the Australian Gazetteer.
Smartphone mapping apps have come under increasing scrutiny as the proliferation of connected mobile devices extends even wider. Earlier on Wednesday, the Australian police in the town of Colac voiced concern over issues with Google Maps, which reportedly directed drivers down a one-way road not intended for heavy traffic. Much like any technology, GPS-based navigation solutions are prone to have bugs and mistakes and users should always take caution when taking advice regardless of its manufacturer.
Source: CNET Australia, The Guardian
Reply
