Apple Takes 27% of Global LTE Market
Although Apple has only released its first LTE phone in September, the Cupertino California company seems to have already grabbed 26.7% of the global LTE device market, according to a new report from Strategy Analytics. Despite the company’s strong debut, Samsung remains on top of the pile for LTE devices for the seventh quarter in succession; however Apple’s entry has had a significant impact on its market share, which dropped 40% in the third quarter, down from 50.9% three months previously.
LTE compatibility seems to be a feature that is high in demand for consumers worldwide, although the U.S., Japan and Korea are the only markets where the 4G technology is the most advanced. Strategy Analytics estimates that this surge is powered largely due to the release of the LTE-compatible iPhone 5 and Samsung Galaxy S3, which contribute to see global subscriptions reach 50 million, a huge increase on the 9 million subscriptions that were estimated to be active at the end of 2011.
Aside from Apple and Samsung, it’s the Korean handset makes which seem to dominate the rest of the pack, although most of them saw their market share drop when Apple started to gain traction. At the end of the third quarter, LG held a 9.1% market share, down from 15% while Pantech hit 5.8%, ending up with a minor 0.1% increase. Google-owned Motorola, saw its share of devices fall from 15% to 6.7%. The estimate of 50 million global LTE subscriptions came from a prior report form Korea’s Park Associates which came up with the same figure in July.
It was previously predicted that worldwide shipments of 4G-compatible smartphones and tablets would reach 61 million this year. Similar to Parks, the analyst firm ABI Research revealed that it is seeing differing levels of interest from customers across the globe. Despite everything, it’s still quite impressive to see Apple’s iPhone 5 helping the Cupertino California company gain a whopping 26.7% market share so quickly, especially considering that the iPhone 5 was released just a few months ago.
Source: Strategy Analytics
via The Next Web