Study Shows Consumers Will Drop Serious Coin on Apple HDTV
Stop the presses! A new survey shows that Apple fans will happily spend a considerable sum of money on a hot new Apple product.
Okay, so there was a tad bit of sarcasm in that summary of today's biggest Apple news. But can you blame me? A new survey spearheaded by AlphaWise and Morgan Stanley shows that 47% of consumers are already interested in buying an Apple television. This demand comes despite the fact that Apple hasn't formally confirmed the product, it's specs, its features, or its prices.
What's more, Apple fans are willing to pay a 20% premium to get their hands on the Apple television over current, non-Apple TVs. "This suggests that Smart TVs currently available on the market do not offer easy-to-use software to integrate Internet content into users' TV experience," Morgan Stanley analyst Katy Huberty said Tuesday.
Although Apple is yet to officially confirm the development of an Apple television, Tim Cook's recent provocative comments about the traditional television being an antiquated relic of the past tells us all we really need to know: the Apple HDTV is coming in 2013.