iPad mini Ad Impressions Grow 28% Per Day as Device Outperforms Kindle's Release
According to a study tracking device impressions within the first month of a productís sales, Millennial Media saw the iPad mini net a daily growth of 28%, beating out Amazonís Kindle Fire which saw a 19% daily growth rate over the same period last year.
Similar to what happened in 2011, itís likely that many electronic devices are being gifted during the holidays. Despite many iPad minis still waiting to be unwrapped, the initial user base has already made an impact on the advertising firmís platform. According to Matt Gillis, the SVP of Global Monetization Solutions at Millennial Media ďEvery holiday season there seems to be one particular item that stands out as the 'must have gift' of the year, and in 2012, early figures lead us to believe that this could be the iPad mini. Truth be told, donít tell my kids but there are already two sitting under our tree at home."
The firm is expecting the overall number of tablet-using consumers to increase significantly without cannibalizing sales of other tables. Citing a previous Nielsen report, the ad company notes a strong interest from children for both the full size iPad and iPad mini, illustrating the smaller tablet is more likely to add new users than take away from an existing potential user base. One of the other takeaways from the miniís strong performance is consumer demand for tablets of multiple sizes. The firm sees the success of the iPad mini as confirmation of high interest from users looking for portable devices of various sizes.
Source: Millennial Media