With such heavyweights as Starbucks, Walgreen's, Target, and even fellow credit card juggernaut American Express already on board, another prominent brand in the realm of consumer finance is stepping up and integrating with Apple's red-hot Passbook.
This week, Discover Card got on board the iOS Passbook bandwagon with an update to Discover Mobile version 4.10. The Discover for iPhone app now delivers full Passbook support and is billed as a way for card holders to save, store, and easily retrieve redeemed cashback bonuses.
Your Discover app now includes Apple Passbook integration for partner eCertificates! Redeem your Cashback Bonus for a partner eCertificate and save it to Passbook! (Available for users on iOS 6 or greater)
As MMi just reported just this past Tuesday, even RE/MAX Regional Services began offering digital business cards to its 4,500 real estate brokers and agents across five states.
Chances are, Passbook is just getting warmed up.