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  • Tim Cooks Vows to 'Map' Out Better Solution for Apple


    Apple CEO Tim Cook isn't shying away from conversation about what is arguably the company's biggest flop of 2012.

    In a surprisingly in-depth interview granted to BusinessWeek, Cook unabashedly admitted the following with regard to Apple's own mapping solution: "We screwed up." He once again pledged to deliver significant improvements -- and soon.

    "We wanted to provide the customer turn-by-turn directions. We wanted to provide the customer voice integration. We wanted to provide the customer flyover. And so we had a list of things that we thought would be a great customer experience, and we couldn't do it any other way than to do it ourselves… And the truth is it didn't live up to our expectations," Cook said in the interview.

    Cook reiterated that Apple is "putting all of our energy into making [Maps] right. And we have already had several software updates. We've got a huge plan to make it even better. It will get better and better over time."

    Unfortunately, Cook did not provide any specific details regarding when the mission to improve Maps would be completed. To check out the full interview, click here.

    Source: BusinessWeek
    This article was originally published in forum thread: Tim Cooks Vows to 'Map' Out Better Solution for Apple started by Michael Essany View original post
    Comments 26 Comments
    1. subywrex's Avatar
      subywrex -
      Quote Originally Posted by NewdestinyX View Post
      Yeah! Good exchange, Suby. Thanks for your insights! We do agree 100% that Apple Maps is a nice step forward for Apple. Cook didn't need to apologize for anything at all.
      Agreed on that. It's possible it was done to appease everyone. I mean what did everyone expect apple to come out with a maps app that has all the data of a company that's been at it fr years? Lmao

      Also I don't think most understand why apple went with there own route, andost likely just think apple wants to phase everyone out that's a competitor.
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Quote Originally Posted by subywrex View Post
      Agreed on that. It's possible it was done to appease everyone. I mean what did everyone expect apple to come out with a maps app that has all the data of a company that's been at it fr years? Lmao

      Also I don't think most understand why apple went with there own route, andost likely just think apple wants to phase everyone out that's a competitor.
      Ummm they did. TomTom has been at it for years....
    1. subywrex's Avatar
      subywrex -
      Quote Originally Posted by feidhlim1986 View Post
      Ummm they did. TomTom has been at it for years....
      Apple had to ditch google because they would not give the licensing for turn by turn. So I say good choice by apple.

      Also regardless on how long tomtom has been in the navigation game they have never gone to the extent google has to make street view. Apple had to do its own imagery to get flyover.
    1. Shigoroku's Avatar
      Shigoroku -
      Quote Originally Posted by subywrex View Post
      I remember one time I was driving and turn by turn told me to make a u-turn at a road that wasnt even there. Funny thing is that wasnt apple maps that told me that. It was tomtom.

      Then a few times I was lead in a completely off route way with google maps.

      My point is EVERY map navigation system has issues. Personally apple maps have done nothing but work better than anything I've ever tried. With its integration on lock screen and Siri, for me it can't be beat
      Your experience is the same as mine. Every mapping / navigation service I've used has had major errors. Apple's seems to have the fewest errors, and that's probably because their database hasn't grown as large as the others.

      I just don't understand why people have such selective memory and don't recall how every other mapping service had the same types of problems...only more of them and far more severe. My first experience with the just-released Google Maps / Navigation on iOS was absolutely hilarious!
    1. NewdestinyX's Avatar
      NewdestinyX -
      Quote Originally Posted by Shigoroku View Post

      I just don't understand why people have such selective memory and don't recall how every other mapping service had the same types of problems...only more of them and far more severe. My first experience with the just-released Google Maps / Navigation on iOS was absolutely hilarious!
      My first '30' experiences were all perfect! We must live in parallel universes.. Lol!!
    1. kieranread's Avatar
      kieranread -
      Quote Originally Posted by ohthatguyagain View Post
      He screwed up by negating years of Jobs-ology. Admitting a semi-mistake instead of refusing to back down - not what Jobs what do.

      Tim cook should only have one question on his mind: What Would Jobs Do?
      Exactly.

      Quote Originally Posted by kidrobot714 View Post
      honestly, the maps have been working fine for me... :/
      Same here but besides one issue, when you search for a nearby place IE Starbucks it doesnt work :/