Apple Adds "Retina" to Their Trademark Arsenal
Apple can now add “Retina” to their wall of “Words We Can’t Believe We Own.”
The Retina trademark doesn’t cover your actual retina, but does cover the word’s use in computers, computer display screens, and mobile devices. Apple originally filed for the trademark on June 7, 2010, which was the same day the company officially unveiled the iPhone 4 at WWDC. The term Retina Display indicates that the pixel pitch of the screen is such that individual pixels are not discernible at a normal viewing distance. This allows Apple the luxury of labeling different devices with different resolutions as "Retina Display" devices.
Patently Apple noticed the trademark claim as well as a trademark for Apple’s Game Center icon. Game Center is Apple’s stab at a social gaming service on iOS that has since made its way over to OS X as part of the desktop operating system’s last major update.
It’ll be interesting what other marketing buzzwords competitors come up with to describe their displays now that Apple can sue them for using the word Retina.
Source: Patently Apple