iPhone 5 Drives iOS Past Android on New U.S. Smartphone Sales
Android may be used to dominating iOS in terms of raw numbers for smartphone sales, but Apple has one-upped the little green robot on the heels of iPhone 5's smash success.
This week, up to date data from Kantar Worldpanel shows that Apple has skyrocketed to a 48.1 percent market share of smartphone sales in the United States. That bests the 46.7 percent market share enjoyed by Android sales in the last few months.
"The last time we saw iOS overtake Android in the US was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods," writes Dominic Sunnebo of Kantar Worldpanel ComTech. "This time we predict that Apple will beat its previous high of 49.3 percent and achieve its highest ever share of the US smartphone market within the next two periods."
But this domestic success story will probably remain exclusively domestic for the time being, it appears. As the new report indicates, Apple’s "rise in the US has not been replicated" in Europe where Android still retains a far more dominant lead. And that market share isn't likely to shift in Apple's favor for quite some time yet - if at all.
“Germany remains a tough market for Apple with its share falling by 5.1 percentage points over the past year," Sunnebo adds. "The Samsung Galaxy S3 has taken almost a quarter of the country’s smartphone sales over the past 12 weeks to boost Android yet further. In Italy, strong sales of the Nokia Lumia 610, the fourth best selling handset over the past 12 weeks, and the Nokia Lumia 800, the seventh best selling, have helped drive Windows’ share up to 11.7% – the highest across Europe.”
Source: Kantar Worldpanel