IBM: Apple’s iOS Dominates Holiday Shopping compared to other platforms
According to a new report, Apple products were not only hot selling products thanks to holiday shoppers but they were also the most used devices by holiday shoppers to shop with. Apparently iOS users shopped more than three times as much as mobile users on the Android operating system.
Apple’s iPad “generated more traffic than any other tablet or smartphone, reaching nearly 10% of online shopping.” IBM’s recent report titled “The iPad Factor” also noted Apple’s iPhone being close behind with 8.7% of holiday traffic, while Google’s entire Android platform accounted for just 5.5%.
When looking among tablets, Apple’s iPad made up a whopping 88.3% of purchases, followed by the Nook with 3.1%, Amazon’s Kindle family with 2.4%, and Samsung’s Galaxy tablet lineup making up 1.8% of tablet transactions.
Kara Swisher of AllThingsD
pointed out that eBay’s PayPal division reported that its mobile transactions had grown by a factor of 2-3, much of which was represented by Apple devices. More specifically, it noted that “one of its bestselling items on Black Friday was the iPad 2, selling 250 per hour from 12 am to 8 am Pacific Time.”