One of the stars of the Black Eyed Peas, Will.i.am, has recently decided to jump into the world of technology with the launch of a range of accessories specifically designed for the iPhone. According to him, the launch of the new brand will take place next week with accessories that he claims will turn your smartphone into a genius phone. The Telegraph reports the following about the news:
The first product from his new consumer electronics and app venture i.am+ is an accessory that clips onto an iPhone and transforms the eight megapixel smartphone camera into a 14 megapixel camera, which it is claimed dramatically enhances the clarity and definition of your photographs. Speaking exclusively to The Daily Telegraph, he says: ‘We have our own sensor and a better flash. You dock you phone into our device and it turns you smartphone into a genius-phone. We take over the camera.’
The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
The camera will be the first of a series of digital products that bear his name – to support them, he has invested in what he calls ‘digital real estate’ online. He now owns the domain www.i.am. Users of i.am+ accessories will be given individual online profiles, for example www.i.am/Will.
The news sounds sweet and sour but the best we can do is hope that the accessories live up to the hype that is being created. The accessories will be launched and sold exclusively through the Selfridges shop chain in the U.K. Furthermore, they will be official shown off in London on November 28th with no news on international availability. The latter probably won’t take too long though.
Source: The Telegraph via Engadget
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