iPad Mini is Preferred Over PCs, Doesn't Hurt iPad Sales
Apple seems to be one of the few companies that isn’t afraid to introduce a product that might cannibalize other products it sells. Looking at some past examples, no one buys classic iPods anymore, they buy the iPod Touch or iPhone instead. Another example would be the MacBook Air, which cannibalized sales of regular MacBooks to an extent. The most recent example of this though is the iPad mini, which many consumers and analysts figured would cannibalize sales of the iPad. In actuality, this assumption turned out to be false though.
A new survey conducted by Cowen and Co. shows that while the iPad mini has been selling quite well, it hasn’t cannibalized the regular iPad lineup. Instead it is contributing towards killing PC sales. Cowen and Co. surveyed a total of 1,225 U.S. adults and found that 12% planned to purchase an iPad mini in the next 18 months. Of those 12%, a staggering 52% said they never owned a tablet before. Furthermore, out of those that showed interest in purchasing an iPad mini, only 16.6% said they’ll be purchasing it as a replacement for another device, 42% of those people said it will replace their Windows PC instead.
The survey helps conclude that people who are buying the iPad mini aren’t buying it to replace their iPad, they’re buying it to replace their PC, or to get their feet wet with their first tablet. The Cupertino California company doesn’t have to worry too much about the iPad mini taking customers away from the iPad sales because the mini seems to be bringing new customers into the ecosystem, which calls for a scary proposition for all of Apple’s competitors.
For you iPad mini owners, which category do you fall under?