Two New iPad Mini Commercials Debut
Two new iPad mini television ads have started making the rounds on televisions across the country.
The second and third spots for the new device entitled “Photos” and “Books” follow the first iPad mini commercial “Piano” that Apple debuted during the iPad mini event earlier this year.
“Books”, highlights the iPad mini’s abilities as an e-reader. The add has both the full size iPad and the iPad mini side-by-side opening and closing books in iBooks. The books aren’t random either. The books displayed on each device compare the sizes of the screens and poke fun at their differences. My personal favorite is the Moby **** and Gone Fishing juxtaposition.
“Photos”, again mimics the side-by-side style of the first two ads and shows off iPhoto for iOS on both devices with classic 60’s song “Two of a Kind” by Bobby Darin and Johnny Mercer playing in the background.
It looks like Apple has settled in on a M.O. for their iPad mini advertising blitz. Expect more of the side-by-side commercials to populate your television set, especially as the holiday season heats up.