The global management consulting firm, Booz & Co., recently named Apple the world’s most innovative company for the third year in a row. According to the report, Apple spent less than its rivals on research and development but still managed to trump companies such as Amazon, Google, and IBM because of the way it invested its money. The following quote sums up the gist of the report:
...it is not how much companies spend on research and development that determines success - what really matters is how those R&D funds are invested in talent, process and tools.
Those of you who are keen on learning more about Booz and Co.’s 2012 Global Innovation 1000 study, you can do so on the firm’s website. The report is also available to download (in PDF format) and you can also watch a video discussion of the results from the study’s authors while browsing through other relevant material.
Source: Booz & Co. via CNN