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  • Apple Exec Lands on Ferrari Board of Directors


    Apple executives know a thing or two about driving a company in the right direction. So perhaps when the company itself is all about the driving experience, it makes sense to have some input from an Apple executive. That's exactly the line of thinking at Ferrari.

    Eddy Cue, who famously serves as Apple's head of Internet software and services, has been appointed to the Ferrari board of directors.

    I am pleased and proud to become a member of the board," Cue stated upon his appointment to the board. "I have personally dreamed of owning a Ferrari since I was eight years old and have been lucky to be an owner for the past five years. I continue to be awed by the world-class design and engineering that only Ferrari can do."

    Ordinarily, such an appointment wouldn't necessarily be newsworthy, but Cue's installment on the board continues to fuel speculation that Apple wants to make technologies and devices for luxury vehicles - a category that Ferrari knows a thing or two about.

    As of this writing, the USA remains Ferraris largest market internationally. But nether Ferrari or Apple will formally comment on any aspect of a partnership beyond Cue's new position on the board.

    Source: Ferrari
    This article was originally published in forum thread: Apple Exec Lands on Ferrari Board of Directors started by Michael Essany View original post
    Comments 8 Comments
    1. KraXik's Avatar
      KraXik -
      1. Will he have to live in Italy?

      2. Does he speak Italian?
    1. bigboyz's Avatar
      bigboyz -
      Can you imagine a Ferrari with iOS integration and Siri?? That would be awesome. Siri where is the nearest gas station?? hahaha..that would be great! Keep us posted on this one.
    1. skodwarde's Avatar
      skodwarde -
      Ferrari 458 Mini is what the outcome of this is
    1. iH85CH001's Avatar
      iH85CH001 -
      Quote Originally Posted by bigboyz View Post
      Can you imagine a Ferrari with iOS integration and Siri?? That would be awesome. Siri where is the nearest gas station?? hahaha..that would be great! Keep us posted on this one.
      I agree. That would be awesome. I just hope they would not be overpriced like many of apples other products.
    1. KraXik's Avatar
      KraXik -
      Quote Originally Posted by iH85CH001 View Post
      I agree. That would be awesome. I just hope they would not be overpriced like many of apples other products.
      A Ferrari overpriced?! Never!!
    1. pegitt's Avatar
      pegitt -
      A nice way for Ferrari to remove more if the driver appeal. The 458 is an amazing car but to automated.
      Don't get me wrong, I love tech but i don't like it getting In the way of my driving experience
    1. Mrteacup's Avatar
      Mrteacup -
      Quote Originally Posted by KraXik View Post
      A Ferrari overpriced?! Never!!
      Haha. The guy you replied too acts like apple makes a cologne for 1000's of dollars more than it should be. And anything with their brand name is officially 500% price raised.

      But anyway just cause an apple exec is part of their board doesn't mean he has the right or power to integrate apple product into ferraris. Apple isn't known for licensing..
    1. Slim J's Avatar
      Slim J -
      Quote Originally Posted by skodwarde View Post
      Ferrari 458 Mini is what the outcome of this is
      Another outcome is possibly a lawsuit against Lamborghini