The iPad mini is shaping up to have a remarkable weekend launch.
According to the latest industry estimates, Apple will likely see sales of between 1 and 1.5 million units of the new iPad mini over opening launch weekend alone. When you factor in the upcoming holiday shopping season, the iPad mini could set the tablet world on fire in these last two months of 2012.
Gene Munster of Piper Jaffray thinks Apple will be on the high end of the sales spectrum for opening weekend, selling at least 1.5 million devices. "Consumers will gradually realize the benefits of the smaller form factor, which will drive adoption, although it may not take form in lines for tomorrow's launch," Munster told investors Thursday.
Munster, who has an Overweight rating on Apple shares, and a $900 price target, observes this would be less than the 3 million of the third-generation iPad sold in its first weekend back in March.