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  • Microsoft: Apple is a "Low-Volume" Player

    As Steve Ballmer revealed that Microsoft sold 4 million upgrades of its new Windows 8 operating system in its first four days, he continued onward to dismiss Apple as a “low-volume” player in markets like PCs and smartphones. In an interview with The Wall Street Journal, when asked if he would like Microsoft to evolve to Apple’s business model, where the company controls both the hardware and software, Ballmer said he prefers to stay with Microsoft’s business model. He did concede that their model was “evolving” with devices like the new Surface tablet though.

    According to Ballmer, “in every category Apple competes, it’s the low volume player, except in tablets. In the PC Market, obviously the advantage of diversity has mattered since 90-something percent of PCs that get sold are Windows PCs. We’ll see what winds up mattering in tablets.”

    In the United States, Apple’s iPhone accounts for about a third of all smartphones in use, while Google’s Android platform is on more than 50% of handsets. Microsoft’s mobile platform only accounted for 3.6% of smartphone subscribers according to comScore’s September report. As for the Mac, Apple has seen its share in the PC market increase continuously as it has repeatedly outgrown the PC market. The latest data issued earlier in the month gave Apple nearly 14% of the U.S. PC market.

    Microsoft is probably hoping to counter some of the success Apple’s Mac platform has had with its new Windows 8 operating system, which was released last week. Ballmer recently revealed at Microsoft’s Build event on Tuesday that sales of Windows 8 upgrades reached a whopping 4 million in the first four days.

    As far as the iPad goes, even Ballmer had no choice but to admit that Apple carries the lion’s share of the tablet market. The latest figures reveal that the iPad accounts for more than 60% of all tablets sold worldwide – a number that is likely to increase with the upcoming release of the iPad mini.

    Source: The Wall Street Journal
    This article was originally published in forum thread: Microsoft: Apple is a "Low-Volume" Player started by Akshay Masand View original post
    Comments 28 Comments
    1. thazsar's Avatar
      thazsar -
      Quote Originally Posted by Gamemaster77 View Post
      If you spent the same amount of money on a computer running Windows that you would on an Mac, your computer would be just as good and more likely, better than the Mac.
      Nope! 'Spec' wise you are correct but functionality still degrades faster than a Mac. Plain & simple....
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by Modding life View Post

      Um....you just quoted and laughed at yourself.

    1. cmwade77's Avatar
      cmwade77 -
      The only reason Microsoft has sold so many copies of Windows 8 Upgrades is because they have made them so cheap. I wonder what will happen when the prices return to normal with the elimination of the $40 downloads the $14.99 upgrades for recently purchased PCs next year?

      Also, how many people have purchased Windows 8 vs how many have installed it vs. how many are using it on a daily basis?

      How many Windows 8 purchases are being used on Macs for the not so daily tasks that may require windows?

      How many NEW windows PCs are being sold each day vs. how many NEW macs?

      If we look at all of these numbers, I think we would see that Microsoft is actually struggling to hold on right now and I think that they will ultimately fail.
    1. scottjl's Avatar
      scottjl -
      Ok.. Apple is "low volume". But they still got a fortune in the bank and are worth more than Microsoft. They might not have high market share, but they sure are doing something right!
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by Italia411 View Post
      Because Bugatti owns less then 1% of the market share. Please do tell me how this has anything to do with market share? I was making a comparison to BMW owning about the same amount in their market as Mac does in theirs. The rest of the market in PC's would respectfully be windows which = Kia, Hyundai and Toyota in the automotive market. But I guess it's always nice to dream.
      One word. Linux.
    1. Silvio6's Avatar
      Silvio6 -
      What MS does not say, is that a big number of these sales are OEM licences sold with new hardware to companies, who will probably use Windows Seven or XP on the hardware.
    1. quidam_brujah's Avatar
      quidam_brujah -
      If we compared apples to apples, we just need to say, "Apple has sold more devices which run it's OS than Microsoft has -- ever."
    1. Gamemaster77's Avatar
      Gamemaster77 -
      Quote Originally Posted by quidam_brujah View Post
      If we compared apples to apples, we just need to say, "Apple has sold more devices which run it's OS than Microsoft has -- ever."
      Or if we want to compare apples to apples, we just need to say, "Microsoft has sold more copies of it's OS than Apple has -- ever."