Amazon Seeks to Embarrass Apple's iPad Mini in New Marketing Push
On Monday, Amazon's home page was refreshed with a new marketing message that critics say aims to embarrass Apple's new iPad mini.
Despite the opening weekend sales success for the pint-sized iPad - as measured by the fact that preorders claimed all available inventory for first-day deliveries - Amazon is boldly asserting that its Kindle Fire HD is a superior product to the iPad mini.
Suggesting that Apple boss Tim Cook fired the first shot when he claimed last week that rival tablets are inferior to Apple's innovations ("We don't think they're good products" is what he said to be exact), Amazon is now going on offense to make a different argument altogether.
According to Amazon, the $199 Kindle Fire is a better buy than the 7.9-inch iPad mini, which is priced at $329. Why is it better? Amazon promises a sharper display, more pixels per inch, and the assurance that the Kindle Fire HD offers "much more for much less."
Amazon has even tossed into the mix a biting recent review from Gizmodo, which reads: "... your [Apple's] 7.9-inch tablet has far few pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy."