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  • Amazon Seeks to Embarrass Apple's iPad Mini in New Marketing Push


    On Monday, Amazon's home page was refreshed with a new marketing message that critics say aims to embarrass Apple's new iPad mini.

    Despite the opening weekend sales success for the pint-sized iPad - as measured by the fact that preorders claimed all available inventory for first-day deliveries - Amazon is boldly asserting that its Kindle Fire HD is a superior product to the iPad mini.

    Suggesting that Apple boss Tim Cook fired the first shot when he claimed last week that rival tablets are inferior to Apple's innovations ("We don't think they're good products" is what he said to be exact), Amazon is now going on offense to make a different argument altogether.

    According to Amazon, the $199 Kindle Fire is a better buy than the 7.9-inch iPad mini, which is priced at $329. Why is it better? Amazon promises a sharper display, more pixels per inch, and the assurance that the Kindle Fire HD offers "much more for much less."

    Amazon has even tossed into the mix a biting recent review from Gizmodo, which reads: "... your [Apple's] 7.9-inch tablet has far few pixels than the competing 7-inch tablets! You're cramming a worse screen in there, charging more, and accusing others of compromise? Ballsy."

    Source: Amazon
    This article was originally published in forum thread: Amazon Seeks to Embarrass Apple's iPad Mini in New Marketing Push started by Michael Essany View original post
    Comments 55 Comments
    1. buttamix's Avatar
      buttamix -
      thats the typical apple product.
    1. ronfin44's Avatar
      ronfin44 -
      No TV? Ever hear of Slingbox app? 216 pixels compared to 163, like the average person could tell? lol. Ultra fast wifi? hahaha! Typical misleading ad regardless of who made it. smh
    1. mortopher's Avatar
      mortopher -
      Amazon is kinda right on this one. With the full size tablets nothing compares to the iPad, but the mini certainly left me quite underwhelmed in jus about every category
    1. cgfusion's Avatar
      cgfusion -
      Amazon ad is mis-leading that's for sure. What they fail to mention is all the work you can do, spreadsheets, word docs, PowerPoint, and much more. What a joke, this ad is much like political ad's.
    1. Bluprint's Avatar
      Bluprint -
      You gotta give it up to the fanboy. He made a strong point there haha ^
    1. rocketApe's Avatar
      rocketApe -
      The iPad mini has one clear advantage: a little logo on the back of an apple, with one bite taken out. The logo that symbolizes the prestige and superiority over anything else that can possibly be made. You know, according to the millions of fanboys out there with their Apple blinders on.
    1. D0D's Avatar
      D0D -
      I have a iMac and an IPhone as well as a couple of PC's and a Android tablet. I like them all, I use my iPhone and PC's more than the Android tablet and iMac but there is not a huge difference. Apple seems to be the ones here that where trying to be misleading but Apple also knows that their are a lot of people out there that will buy an already outdated and inferior product for more money. In a way I don't blame them if they will by it why not sell it to those poor suckers.

      Quote Originally Posted by cgfusion View Post
      Amazon ad is mis-leading that's for sure. What they fail to mention is all the work you can do, spreadsheets, word docs, PowerPoint, and much more. What a joke, this ad is much like political ad's.
      There are apps in the Amazon Android store for the kindles that allow you to do Spreadsheets, Word Docs, PowerPoint, Excel and much more. I don't think it is all that misleading. Just Apple fell short on the tablet market this time. Maybe the magic is gone.
    1. Dave_Xiavia's Avatar
      Dave_Xiavia -
      The magic left as soon as Steve passed.


      The inner Apple fanboy in me wishes Tim Cook would tap The Woz and beg for him to take over. Not happening of course, but yeah.
    1. Carvensno's Avatar
      Carvensno -
      One thing i see also is the viewing size. The kindle viewing screen is smaller than the iPad mini. Who cares if its the same size, but has a smaller viewing screen size. LMAO
    1. tha1youshouldfear's Avatar
      tha1youshouldfear -
      Quote Originally Posted by rocketApe View Post
      The iPad mini has one clear advantage: a little logo on the back of an apple, with one bite taken out. The logo that symbolizes the prestige and superiority over anything else that can possibly be made. You know, according to the millions of fanboys out there with their Apple blinders on.
      Plain and simple, the only reason people buy Apple products is because of the OS. If you could easily put iOS or OSX on any kind of cell phone or computer hardware, Apple would be nowhere right now.
    1. Senyaichiya's Avatar
      Senyaichiya -
      Quote Originally Posted by rocketApe View Post
      The iPad mini has one clear advantage: a little logo on the back of an apple, with one bite taken out. The logo that symbolizes the prestige and superiority over anything else that can possibly be made. You know, according to the millions of fanboys out there with their Apple blinders on.
      You have to remember it's not just the logo.
      My first smartphone was an iPhone.
      Going from iOS to android is a weird learning curve.
      We all have preferences be easy...
      Maybe I'm a fanboy, but it's pretty weak Amazon is trying to take the iPad mini down a peg since Apple is going into the smaller tablet market.
    1. Italia411's Avatar
      Italia411 -
      Here is the real side by side comparison. Amazon did a good job picking and choosing specs and conveniently left out important specs.
      http://t.co/2DLgNR6n
    1. unison999's Avatar
      unison999 -
      As if Apple would not do the same thing if the shoe was on the other foot.
    1. ewokcwalk's Avatar
      ewokcwalk -
      u kno the ipad mini2 will be out less than a year later.. and im sure itll be a retina screen. never buy any 1st generation apple product unless u got the money to burn. i love their products buut lets face it guys, i mean they r businessmen
    1. gehjl's Avatar
      gehjl -
      Quote Originally Posted by ronfin44 View Post
      No TV? Ever hear of Slingbox app? 216 pixels compared to 163, like the average person could tell? lol. Ultra fast wifi? hahaha! Typical misleading ad regardless of who made it. smh
      All of a sudden screen pixels don't matter? Cmon, like this board wasn't filled with how good retina screens are over the competitors, look at our PPI, and retina this, retina that.

      Just admit that this iPad mini was overpriced based on what you get. I mean, now you can get a Nexus 7 32gb with mobile data for 299.
    1. sgtkickarse's Avatar
      sgtkickarse -
      I had been waiting for the announcement of the IPad Mini before deciding on which smaller sized tablet to buy.

      I was really disappointed with the pricing of the Mini. So I logged on to Amazon and bought a 32 Gig HD Kindle Fire, with the 2 year Warranty and screen protector, all for the same price as the basic 16 Gig Ipad Mini.

      I love Apple, and am in most ways a fanboy. I bought some Apple stock back when it was 80 bucks a share and have gleefully watched it roll to around 650-700 a share.

      But I was way disappointed in the Mini. And so I went elsewhere.
    1. AKCHRIS's Avatar
      AKCHRIS -
      Although i'd have to agree with most of the people on here about this; your not looking @ it from a pure consumer (Non tech savy person) that even though its $329 for a far less superior product compared to its brothers the iPAD3 & the iPad4; the fact that its bigger in screen size compared to the Nexus;Kindle HD & B&N tablets. I have an iMac & a iPhone5 & iPad3 and I use the al the time for various needs, but it just seems like this is nothing more than a Cash Cow for Apple to Exploit. Its basically & iPad2 scaled down with a faster processor & a SEMI-Smaller screen. i think they should have given a little more thought into making this. Maybe they'll come out With a Mini iPad v2; lol..but..still.
    1. Italia411's Avatar
      Italia411 -
      Quote Originally Posted by gehjl View Post
      All of a sudden screen pixels don't matter? Cmon, like this board wasn't filled with how good retina screens are over the competitors, look at our PPI, and retina this, retina that.

      Just admit that this iPad mini was overpriced based on what you get. I mean, now you can get a Nexus 7 32gb with mobile data for 299.
      I have seen apple non retina displays that looked better then their competitors "HD" displays in the past from phones to tablets to laptops. Retina is nicer yes but myself owning an iPad 2 then a 3, upgrading for the retina was not worth it and I resold my 2 and didn't take much of a hit. Yes upgrading every year can be foolish, I know. If you can hold out for a year, more power to you but don't act like if people buy a mini now their sol next year. Apple has always had amazing products and displays. The only way I would agree is if they release it in six months like they did with the 4th gen iPad. Also how many tablet apps are available for your Nexus 7 tablet? How is the form factor on the Nexus compared to the mini? Exactly..you get what you pay for.
    1. scroogelives's Avatar
      scroogelives -
      I think apple have a better build quality and that helps them sell! U know when you hold an apple product as it feels solid and expensive you hold some other tablets and the back feels weak and looks cheap! I'm sure for some people the kindle fire will be perfect but for others the iPad mini will be perfect for me my iPad 2 fits the bill just now just nicely! Handles what I need it too! And has almost replaced my laptop! If only apple would make a memory card slot and I would be really happy!
    1. feidhlim1986's Avatar
      feidhlim1986 -
      Oh for gods sake, Apple could have run a similar Ad and skewed it in favour of the iPad Mini. In fact they've done the exact same for other products - leaving out the bits they don't excel at or leaving out the bits their competitors do excel at.

      It's like the Grand National here with the amount of people on high horses.