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  • Steve Jobs Gets Snippy About iPad Pricing


    This Mother's Day weekend, Apple chief Steve Jobs is being far from motherly or nurturing to ticked off Apple fans inquiring by email as to why the iPad costs so much in the UK. As the writer in the above email states, the UK's most basic iPad option starts at a price $150 higher than the comparable US version. What were sales departments thinking, the chap asked, when they priced the iPads? "It's like leeching blood out of our body..."

    Steve Jobs, however, in quite snippy fashion, simply wasn't feeling much empathy for the disgruntled Brit. And he responded with an answer that provided every bit as much admonishment as it did information. "Please educate yourself," Jobs began in reply - according to the email displayed by our friends at 9to5mac. "UK prices must by law include VAT, which is around 18%. US prices do not include tax."

    At least he said "please," right?

    Apple has been adamant about getting the word out that the high prices in the UK are not the result of Apple simply marking up the goods. Instead, the higher costs come as a consequence of notably higher taxes and shipping costs, including VAT. All told, the price of an iPad in the UK does not represent a simplistic conversion of the iPad's price in US dollars to its cost in euros.

    On Friday, Apple announced that the iPad will officially be available in international markets beginning May 28th. The first countries to get the tablet include Australia, Canada, France, Germany, Italy, Japan, Spain, Switzerland and Britain. Pre-orders for iPad's international release begin tomorrow, May 10th.

    Image via 9to5Mac
    This article was originally published in forum thread: Steve Jobs Gets Snippy About iPad Pricing started by Michael Essany View original post
    Comments 41 Comments
    1. matthew1111's Avatar
      matthew1111 -
      This is Apple's "friendly and number one" customer service?

      Btw, FIRST!
    1. RelentlessDan's Avatar
      RelentlessDan -
      aha what a genuine bloke steve is...

      maybe ill make his day and send him the iphone 5gs i found lying on the floor of a bar
    1. rhekt's Avatar
      rhekt -
      well thats uncanny
    1. RelentlessDan's Avatar
      RelentlessDan -
      all us cats seem to do is lap..

      i could fake an email right here right now, doesnt mean its real!
    1. whereswaldo's Avatar
      whereswaldo -
      I still doubt these are coming from Steve jobs, how r random people getting his email?
    1. RelentlessDan's Avatar
      RelentlessDan -
      Quote Originally Posted by whereswaldo View Post
      I still doubt these are coming from Steve jobs, how r random people getting his email?
      its not that, its just, i mean come on, he wouldnt be this snappy to somebody would he!

      and, hes got better things to do with his time than sit on his email answering 32322323233223 fans emails (per minute)!
    1. Windmeel's Avatar
      Windmeel -
      I used to work for security at Apple in Elk Grove. I sent Steve an e-mail once and he did in fact reply.
    1. MikePA's Avatar
      MikePA -
      Apparently, Steve doesn't suffer fools gladly and the person who sent him the email is clearly an uninformed idiot.
    1. chansed's Avatar
      chansed -
      Yup VAT tax will soon be coming to the U.S. and everyone can expect to pay $150 more for their iPad, or about $5000 more on a $25,000 car.
    1. mmg's Avatar
      mmg -
      Quote Originally Posted by Messany View Post
      All told, the price of an iPad in the UK does not represent a simplistic conversion of the iPad's price in US dollars to its cost in euros.
      Just as well then. Since we dont use Euros in the uk....
    1. rickuk's Avatar
      rickuk -
      Even after sales tax/VAT the price of the 3G 64GB in the UK is still $70 higher, and the UK has some of the cheapest delivery prices in Europe

      Must be the cost of the different power socket
    1. iLaw-One's Avatar
      iLaw-One -
      Better to resist the temptation and hang on a little while longer and the price would surely come crashing down as they usually do here in the UK. Especially if the sales are not as crazy as they expect...besides summer is round the corner, and with it the sales...

      I'll wait and see if I can resist...
    1. redcard's Avatar
      redcard -
      Would help if you learned English before wasting Steve's time with a crappy email
    1. extremzocker's Avatar
      extremzocker -
      its still cheaper to import one from the US, even if you pay 70 for shipping
    1. Johnnee's Avatar
      Johnnee -
      Quote Originally Posted by iLaw-One View Post
      Better to resist the temptation and hang on a little while longer and the price would surely come crashing down as they usually do here in the UK. Especially if the sales are not as crazy as they expect...besides summer is round the corner, and with it the sales...

      I'll wait and see if I can resist...
      Christmas sales See if you can wait that long?!
    1. adrian1480's Avatar
      adrian1480 -
      maybe it's time to stop letting the CEO reply to customers.
    1. MetallicaFan1991's Avatar
      MetallicaFan1991 -
      Like every other Apple product except the iPhone and iPod, the iPad will not sell well at all or sales will be slow until Apple drop the price. Here in UK that is.
    1. ikesmasher's Avatar
      ikesmasher -
      wait, steve jobs responds to emails you send him?
    1. nashlib's Avatar
      nashlib -
      I'm in London and am toying this on my iPad...I'm really thankful that I got my relative to get it for me in the US. I got the 64gb wifi only model for 699$ and had it shipped for 50$ - that roughly works out about 480.... Had to pay some shipping cost but in all I have a 520 iPad 64gb....

      Thankfully I did not listen to anyone whi said - wait for the UK sale....