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  • Blu-Ray Not Expected to Come to Apple Products According to Schiller


    In a recent Time’s interview, Apple Senior Vice President of Worldwide Marketing, Phil Schiller, addressed the long-standing question of whether Apple will ever jump on the Blu-ray bandwagon. The answer is probably something not too many of you wanted to hear: barring any unforeseen circumstances, consumers will likely never see the option to have Blu-ray on any Apple machine.

    According to Schiller, “Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology. So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”

    If you are an Apple enthusiast or if you just plain read the news often, you’ll realize that the new ultra-SIM iMac and the new MacBooks with Retina displays have both completely abandoned optical drives as a whole. The Cupertino California company doesn't seem to be a fan of discs in any shape or form though so it isn't as if it’s just Blu-ray. Consumers will still fortunately have the option of using a third party external Blu-ray drive and software to view Blu-ray format videos. Unfortunately, you’ll never actually see Blu-ray drives being an option from Apple when building your own Mac online.

    Source: Time
    This article was originally published in forum thread: Blu-Ray Not Expected to Come to Apple Products According to Schiller started by Akshay Masand View original post
    Comments 50 Comments
    1. steve-z17's Avatar
      steve-z17 -
      No big deal. Everything is online these days, Netflix, Hulu, Vudu, iTunes Store, etc. It's easy enough to watch HD online or convert a BD to a small format and put it on your laptop/computer. The last time I used my optical drive was to burn a CD, and I only did that because my iPhone couldn't hold all of my music.
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by Slim J View Post
      That is going to be a mistake. My laptop only has a DVD reader, but my model can also be easily upgraded to a Blu Ray reader
      True but since optical disc are going the way of the dinosaurs, maybe you should install a floppy drive too, ya know, just in case.
      Just messin with ya!

      Seriously though, do you regularly use the dvd reader? I personally haven't used mine in a long time. I was thinking about replacing my superdrive in my MacBook Pro with another hard or flash drive.
    1. Luie82's Avatar
      Luie82 -
      Quote Originally Posted by td1439 View Post
      It makes sense when you realize that Apple wants its customers to only experience media through the horror-show that is iTunes.
      I'm sorry but how is iTunes a horror show?
    1. VBLUE42's Avatar
      VBLUE42 -
      Quote Originally Posted by Breezy215 View Post
      And they say how optical drives are "legacy devices" that they don't believe in so to speak, then why sell it as an optional add-on peripheral?!
      For people like you.
    1. macsrock's Avatar
      macsrock -
      Quote Originally Posted by Luie82 View Post
      I'm sorry but how is iTunes a horror show?
      It's just "cool" to dislike the mainstream.
    1. flash66's Avatar
      flash66 -
      Quote Originally Posted by macsrock View Post
      People also said the same thing when Apple abandoned the floppy drive. They are correct with blu-ray too. I can't remember the last time I popped a DVD/cd into my laptop/notebook or desktop.
      +1
    1. Silverado1987's Avatar
      Silverado1987 -
      Quote Originally Posted by flash66 View Post
      +1
      Modmyi needs to come with a like option
    1. Anonymous's Avatar
      Anonymous -
      Quote Originally Posted by Silverado1987 View Post
      Modmyi needs to come with a like option
      Well there is the "Thanks" button, but I agree.
    1. Airwaves182's Avatar
      Airwaves182 -
      Quote Originally Posted by amanda87 View Post
      This is why we have the Apple TV guys
      Ohhhhhhhhhh really?! you so smart! *mind blown*
    1. AKCHRIS's Avatar
      AKCHRIS -
      Although i SORTA agree, I'll have to say watching movies on iTunes is no where NEAR the quality of watching via Blu-Ray for one thing the Audio Quality is WAY better on a Blu-Ray then on iTunes and Sure you can stream and All but what happens when your net goes down or you go to a friends house whom doesn't like Apple. I just think Apple doesn't want to spend the $ for an upgrade like this & not to mention it would make their products just THAT much more expensive.
    1. Gaijinboy's Avatar
      Gaijinboy -
      Ok, Apple pretty much told the world "you don't need floppy drives" several years ago and look... we progressed. I for one don't like Sony and the way they poured trillions to win the format war. They are always making standardizations difficult by adding their own format to the mix. This is in the interest of the companies, not the consumer. Apple has their own yada-yada, too. But anything that will make the Blu-ray system obsolete and create a loss for Sony's gamble is a good thing IMO. Don't monopolize...adapt. /rant
    1. Silvio6's Avatar
      Silvio6 -
      I think the main reason they do it is to be able to have the thinnest laptops. The second reason is that streaming is one of their main revenues.
    1. Detroitking02's Avatar
      Detroitking02 -
      Quote Originally Posted by Silverado1987 View Post
      That's what I use my Apple TV for
      what is it with apple fan boys if apple ceo's decide to ditch cars and walk to where ever they need to go yalll would say apple is right cars are out of style I'm walking to everywhere I need to go. Fact is alot of software for computers are on cd/dvd disc and some require the disc to be in the drive while using the software . I don't wanna hear well download the software from the site alot of people either don't wanna download off the website and just get it from a retail store or they don't have the internet connection to support a bunch of movie downloads from itunes and etc with bandwith limits or slow internet speeds depending on where u live . What about people who does photo and video editing and requires a optical drive? I don't wanna hear from apple fanboys buy a external burner or dvd drive which is a rip off for Apple to make more money if a computer cost over a grand I expect a burner drive or bd drive. If I didn't want a optical drive that's what the iPad is for.
    1. GTOhaas07's Avatar
      GTOhaas07 -
      Quote Originally Posted by AKCHRIS View Post
      Although i SORTA agree, I'll have to say watching movies on iTunes is no where NEAR the quality of watching via Blu-Ray for one thing the Audio Quality is WAY better on a Blu-Ray then on iTunes and Sure you can stream and All but what happens when your net goes down or you go to a friends house whom doesn't like Apple. I just think Apple doesn't want to spend the $ for an upgrade like this & not to mention it would make their products just THAT much more expensive.
      Agreed. Streaming is great for mobile and the off chance I'll be watching something on my computer, but if I want to watch a movie on my home theater it has to be BluRay. AppleTV is great for my bedroom but it doesn't offer the same quality as BluRay, it's close on the video front but not on the audio; AppleTV doesn't support anything over 5.1 and its more compressed. BluRay isn't needed on a laptop or even a computer but its far from a dead media.

      The big thing that saddens me about a lack of optical drive is that I have to either settle for a lower quality song downloaded through any of the legal sites or be forced to buy an external drive to continue ripping CDs in a lossless format.
    1. NakedFaerie's Avatar
      NakedFaerie -
      Anyone really surprised with this? Apple never do anything thats the normal. They always do things the hard way or the not normal way so just the plain stupid WTF way but never the normal way.

      Movies have moved from DVD to BluRay and Apple are removing DVD drives from their computers....wtf? They should be putting BluRay drives IN, NOT taking DVD drives out and replacing them with nothing. How are you supposed to copy music from Audio DVDs to iTunes now? I'm guessing they want you to buy a 2nd copy instead of using the one you already have. And movies, instead of making a iTunes backup you now have to buy the same movie again in iTunes.

      Just another FU to the consumer from Apple.
    1. Silverado1987's Avatar
      Silverado1987 -
      Quote Originally Posted by Detroitking02 View Post
      what is it with apple fan boys if apple ceo's decide to ditch cars and walk to where ever they need to go yalll would say apple is right cars are out of style I'm walking to everywhere I need to go. Fact is alot of software for computers are on cd/dvd disc and some require the disc to be in the drive while using the software . I don't wanna hear well download the software from the site alot of people either don't wanna download off the website and just get it from a retail store or they don't have the internet connection to support a bunch of movie downloads from itunes and etc with bandwith limits or slow internet speeds depending on where u live . What about people who does photo and video editing and requires a optical drive? I don't wanna hear from apple fanboys buy a external burner or dvd drive which is a rip off for Apple to make more money if a computer cost over a grand I expect a burner drive or bd drive. If I didn't want a optical drive that's what the iPad is for.
      Cars really? You could've used a better analogy. I don't know about you but I don't like driving to a store to see if may or may not have a movie in stock and pay $20 bluray that I'm only gonna watch maybe twice. Instead I turn on my Apple TV and rent it for $4.99. I'm not saying taking it away is bad but I don't need software. Photos that I need from Walgreens are digital. I'm not telling you to buy anything but if you want an optical drive turn around an boot up that pc
    1. aidanharris's Avatar
      aidanharris -
      Quote Originally Posted by NakedFaerie View Post
      Anyone really surprised with this? Apple never do anything thats the normal. They always do things the hard way or the not normal way so just the plain stupid WTF way but never the normal way.

      Movies have moved from DVD to BluRay and Apple are removing DVD drives from their computers....wtf? They should be putting BluRay drives IN, NOT taking DVD drives out and replacing them with nothing. How are you supposed to copy music from Audio DVDs to iTunes now? I'm guessing they want you to buy a 2nd copy instead of using the one you already have. And movies, instead of making a iTunes backup you now have to buy the same movie again in iTunes.

      Just another FU to the consumer from Apple.
      Not really. Users if they would like to do what you have stated have the option of buying an external drive and as for not doing things the "normal" way since when has any company that truly innovates done anything the normal way? If you don't like it then don't buy it. It's as simple as that really...
    1. repoman16's Avatar
      repoman16 -
      optical drives are still good for installing games on your system. even though mac's are not known to be gaming rigs, i would much rather take 10 minutes to install a 5 gig game then 3 hours to download it from the server.
    1. szr's Avatar
      szr -
      Quote Originally Posted by macsrock View Post
      People also said the same thing when Apple abandoned the floppy drive. They are correct with blu-ray too. I can't remember the last time I popped a DVD/cd into my laptop/notebook or desktop.
      That isn't really a valid comparison, though. Floppy disks have long ago become way too impractical with a storage size of just 1.44~ MB. Even with compression schemes, you're still looking at 2.88~ megs, which isn't even enough space to store a single good quality mp3 or m4a song. Where as DVD and Blu-ray discs still serve a purpose today. Many people still have sizable collections of albums, films, photos, and even computer-backups on such discs. Optical discs are not obsolete in the same way the floppies had become.
    1. luvmytj's Avatar
      luvmytj -
      Quote Originally Posted by NakedFaerie View Post
      Anyone really surprised with this? Apple never do anything thats the normal. They always do things the hard way or the not normal way so just the plain stupid WTF way but never the normal way. Blah, blah, blah...
      It's called progress. If they did thing the "normal" way you would still be using DOS.

      Quote Originally Posted by szr View Post
      That isn't really a valid comparison, though. Floppy disks have long ago become way too impractical with a storage size of just 1.44~ MB. Even with compression schemes, you're still looking at 2.88~ megs, which isn't even enough space to store a single good quality mp3 or m4a song. Where as DVD and Blu-ray discs still serve a purpose today. Many people still have sizable collections of albums, films, photos, and even computer-backups on such discs. Optical discs are not obsolete in the same way the floppies had become.
      By that logic I should be listening to my music on 8-tracks or cassettes. They still work fine.