Blu-Ray Not Expected to Come to Apple Products According to Schiller
In a recent Time’s
interview, Apple Senior Vice President of Worldwide Marketing, Phil Schiller, addressed the long-standing question of whether Apple will ever jump on the Blu-ray bandwagon. The answer is probably something not too many of you wanted to hear: barring any unforeseen circumstances, consumers will likely never see the option to have Blu-ray on any Apple machine.
According to Schiller, “Blu-ray has come with issues unrelated to the actual quality of the movie that make [it] a complex and not-great technology. So for a whole plethora of reasons, it makes a lot of sense to get rid of optical discs in desktops and notebooks.”
If you are an Apple enthusiast or if you just plain read the news often, you’ll realize that the new ultra-SIM iMac and the new MacBooks with Retina displays have both completely abandoned optical drives as a whole. The Cupertino California company doesn't seem to be a fan of discs in any shape or form though so it isn't as if it’s just Blu-ray. Consumers will still fortunately have the option of using a third party external Blu-ray drive and software to view Blu-ray format videos. Unfortunately, you’ll never actually see Blu-ray drives being an option from Apple when building your own Mac online.