Apple Releases New 13-inch Retina MacBook Pro Ad: "Colors"
Apple recently posted a commercial for the recently announced 13-inch MacBook pro with Retina display to the company’s YouTube page. The ad highlights the laptop’s power and accessibility in the usual elegant style Apple usually sticks to.
Apple’s new TV spot, titled “Colors,” is visually similar to the commercial for the 15-inch Retina MacBook Pro, which focused on the laptop’s high-resolution screen. One thing that makes the ad different from the others is the black background found in this commercial, which leads into a panning shot that reveals the 13-inch Retina display. The black makes the colors on the MacBook’s display look more vibrant when being starkly contrasted around the surrounding darkness.
The commercial continues on with time-lapse videography which is used to portray a flurry of activity on the screen. This creates an almost ghostly effect on the hands flying across the keyboard with professional-level programs being highlighted (such as Aperture and Final Cut Pro). The narration is concise and delivered with a reserved tone as opposed to Apple’s new iPhone 5 commercials which seem to be more playful.
For those of you who are interested in watching the video, you can do so below:
The Cupertino California company seems to be trying its hardest as it continues to try and differentiate its growing product lines. The addition of the 13-inch MacBook Pro with Retina display calls for a total of eight different MacBook pro configurations to choose from on the Apple Online Store.
What did you think of the ad? Will you be buying a 13-inch Retina MacBook Pro?