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  • Schiller Staunchly Defends iPad Mini Price Tag


    Although the rumor mill was right about Apple developing an iPad mini, most were flat out wrong about the price tag that is coming with the pint-sized iPad.

    On Tuesday, Apple unveiled the ultra slender device with a 7.9" display. But the grand reveal came with a bit of an unexpected sticker shock. As MMi reported yesterday, the new iPad mini starts at $329 for the Wi-Fi only, 16 GB model. The cellular version, of course, is more at $459.

    The low-end scale of price estimates had the iPad mini costing somewhere between $199 and $249, although many analysts thought the device would be priced at $299 as we approached Tuesday's media event. The $329 price tag caught most by surprise, although Apple marketing chief Phil Schiller has gone public to staunchly defend the cost of the tablet.

    "The iPad is far and away the most successful product in its category," Schiller tells Reuters. "The most affordable product we've made so far was $399 and people were choosing that over those devices." According to the Apple executive who unveiled the iPad mini yesterday, consumers are willing to pay for a premium product and shouldn't expect anything called an iPad to play a pricing war with inferior products.

    "And now you can get a device that's even more affordable at $329 in this great new form, and I think a lot of customers are going to be very excited about that," Schiller concluded. "Others have tried to make tablets smaller than the iPad and they've failed miserably," he said yesterday.

    Source: Reuters
    This article was originally published in forum thread: Schiller Staunchly Defends iPad Mini Price Tag started by Michael Essany View original post
    Comments 38 Comments
    1. bry2k2's Avatar
      bry2k2 -
      Quote Originally Posted by xLastWishx View Post
      Name one Android tablet that didn't flop.
      Asus Transformer TF101
      Asus Transformer TF201
      Asus Transformer TF300(T)
      Asus Transformer TF700
      Amazon Kindle Fire
      Asus Nexus 7
      Samsung Galaxy Tab 10.1

      ...Do we really need to keep adding to the list.
    1. shigh's Avatar
      shigh -
      Quote Originally Posted by xLastWishx View Post
      Name one Android tablet that didn't flop.
      Maybe rephrase it for those that need to be technical. Name one android tablet that owns more market share than any other tablet made..........yea
    1. wolverinemarky's Avatar
      wolverinemarky -
      I was really hoping for a 200 dollar price point on this one. In the end I think I will hold off for a price drop in 6 months
    1. 1shuttle1's Avatar
      1shuttle1 -
      My problem is why do they have to take a step backwards to move forward with a new product. A5 instead of A6, no retina display. It's just so predictable. Next years model will be what this years model should have been. They will get on stage next year and show the ipad mini two with the A6 and retina display for the same great low price and all the idiots in the audience will applaud like they have just been given an amazing surprise. What is the difference to them in price, a few bucks when their ordering millions of processors and displays. It may cost them lets say 20 bucks more per unit but will cost their loyal followers another $329 and up next year. They do this to get people to buy the next one a year later(or six months). The problem is that people are finally wising up. I see plenty of comments on this site of people who are already willing to wait for the next one because they know it will be what this one should have been. Their greed is legendary.

      I use to get the latest greatest but now I skip generations.
    1. Niteboardr's Avatar
      Niteboardr -
      Outdated already, the only selling point is the smaller size, no retina display and lacking a lit of the current generation iPad, as an Apple Fanboy, I was greatly disappointed in the mini. Apple better step up their game, the initial looks of the Microsoft Surface is pretty awesome!!!
    1. quidam_brujah's Avatar
      quidam_brujah -
      Quote Originally Posted by RokeSmoreMeefer View Post
      Frankly, I think the iPad Mini's price point is spot-on considering the ridiculous price of the iPad to begin with. Every version of the Mini is exactly $170 less than its 10" counterpart. If you're already into getting raped by Apple's high prices on EVERYTHING, then $170 off of a $499 price tag for a screen just 2 inches smaller should make your rear not hurt as bad.

      Shut up and stop complaining. All you idiots that keep paying Apple's ridiculous prices are the direct cause of this. If it wasn't for my company buying me every Apple product I own, then the only Apple product I'd own would be my Apple TV, the only Apple product that is worth its price.
      This pricing gives them the margin for Holiday discount and further drop in ~6 months when newer one comes out. Though I do largely agree with pricing sentiment. If they were building them in the US, I'd be willing to pay that much.
    1. Germanese's Avatar
      Germanese -
      Quote Originally Posted by Italia411 View Post
      +1
      Then in six months this model will be outdated
      Wait this thing isn't retina display ? WTF !!!
    1. dsg's Avatar
      dsg -
      Its over priced and not really needed the iPad is a great size not that I'd buy one because I hate the tablet market, I'd rather buy something with more power and ability, like the MacBook Air
    1. windowsdan's Avatar
      windowsdan -
      Quote Originally Posted by 1shuttle1 View Post
      My problem is why do they have to take a step backwards to move forward with a new product. A5 instead of A6, no retina display. It's just so predictable. Next years model will be what this years model should have been. They will get on stage next year and show the ipad mini two with the A6 and retina display for the same great low price and all the idiots in the audience will applaud like they have just been given an amazing surprise. What is the difference to them in price, a few bucks when their ordering millions of processors and displays. It may cost them lets say 20 bucks more per unit but will cost their loyal followers another $329 and up next year. They do this to get people to buy the next one a year later(or six months). The problem is that people are finally wising up. I see plenty of comments on this site of people who are already willing to wait for the next one because they know it will be what this one should have been. Their greed is legendary.

      I use to get the latest greatest but now I skip generations.
      AMEN TO THAT!!


      Dan D
    1. trialnterror's Avatar
      trialnterror -
      You sob your spider avatar scared the jeblees out of me! I hate bugs n I thought there was one on my iPad!
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by RokeSmoreMeefer View Post
      Indeed, I do get what I pay for. You, on the other hand, don't. Call me arrogant and cheap all you want. At the end of the day you're the idiot that overpaid, not me.
      I love how you think everyone should buy what you buy and have the same monetary value system you have, yet you seem to disagree that you are arrogant.

      There's an interesting thing in America (assuming you live in America) called the free market system. You should really study it and find out how it works.
    1. RokeSmoreMeefer's Avatar
      RokeSmoreMeefer -
      Quote Originally Posted by AUZambo View Post
      I love how you think everyone should buy what you buy and have the same monetary value system you have, yet you seem to disagree that you are arrogant.

      There's an interesting thing in America (assuming you live in America) called the free market system. You should really study it and find out how it works.
      I never denied being arrogant. There is this interesting language used in America (assuming you live in America) called English. You should really study it and learn how to read. That said, I will deny it now - I'm not arrogant, I'm just tired of stupidity screwing everything up for the rest of us.

      You should take your own advice and study the free market system. But study how it actually works in reality, not the business-biased crap you find in books. One of the main principles of the free market system is that both parties in a transaction expect to gain from it. When both parties are happy with their exchange, they do business again. If one party or both parties are not happy with their exchange, they don't do business again. It's a simple principle.

      Unfortunately, that most basic principle is where the majority completely screws it up. The majority is stupid and continually opens their wallets back up to the same companies that screw them time and time again. Those companies thus have no incentive to compete because they know that the stupid will line up in droves to get raped. Thanks to the stupid majority, the free market only rewards greedy companies with very good marketing departments. And that is how you end up with Apple.

      In the words of my all-time favorite comedian,"You can't fix stupid." As long as stupid makes up the majority, nothing will change.
    1. Eric Brown's Avatar
      Eric Brown -
      This is a site for apple products. Some of you seem to be very much against apple. Which makes me wonder why you are on this site at all. There is another site called modmymobile.com that I think might be better suited for you.
    1. tekwiz's Avatar
      tekwiz -
      Quote Originally Posted by RokeSmoreMeefer View Post
      Indeed, I do get what I pay for. You, on the other hand, don't. Call me arrogant and cheap all you want. At the end of the day you're the idiot that overpaid, not me.
      Fortunately, the public, consumer reports and many other respected reviewers disagree with your idiocy. This would mean you are actually the one overpaying even if you are spending less money. You don't get the same value, service, or customer satisfaction. Revel in your dope, dope smoker.
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by RokeSmoreMeefer View Post
      I never denied being arrogant. There is this interesting language used in America (assuming you live in America) called English. You should really study it and learn how to read. That said, I will deny it now - I'm not arrogant, I'm just tired of stupidity screwing everything up for the rest of us.

      You should take your own advice and study the free market system. But study how it actually works in reality, not the business-biased crap you find in books. One of the main principles of the free market system is that both parties in a transaction expect to gain from it. When both parties are happy with their exchange, they do business again. If one party or both parties are not happy with their exchange, they don't do business again. It's a simple principle.

      Unfortunately, that most basic principle is where the majority completely screws it up. The majority is stupid and continually opens their wallets back up to the same companies that screw them time and time again. Those companies thus have no incentive to compete because they know that the stupid will line up in droves to get raped. Thanks to the stupid majority, the free market only rewards greedy companies with very good marketing departments. And that is how you end up with Apple.

      In the words of my all-time favorite comedian,"You can't fix stupid." As long as stupid makes up the majority, nothing will change.
      Hilarious. So your whole premise is that everyone who supports Apple is simply a zombie victim of genius marketing incapable of thinking for themselves? Do you realize how ludicrous that is? That's straight out of a made-for-TV Sci-Fi movie. Sure, there certainly are people who fit that mold, but it's far from the majority. Apple doesn't screw anyone, because they can't make people buy their products. Your second paragraph, where you explained quite beautifully the free market system, is where you should have stopped because that's exactly what is happening with Apple. They design and sell products that people like, therefore people give them money. In your own words, it is a simple principle. Don't muddy it up with your hate for the company.

      When you say, "the majority is stupid," what you really mean is that the majority disagrees with you and it bugs you. It doesn't make them stupid. It makes them different.

      BTW, if you hate Apple products so much why the hell are you on this forum? It'd be like me visiting a University of Alabama merchandise store and kicking and screaming about how much I hate everything in the store.
    1. RokeSmoreMeefer's Avatar
      RokeSmoreMeefer -
      Quote Originally Posted by AUZambo View Post
      Hilarious. So your whole premise is that everyone who supports Apple is simply a zombie victim of genius marketing incapable of thinking for themselves? Do you realize how ludicrous that is? That's straight out of a made-for-TV Sci-Fi movie. Sure, there certainly are people who fit that mold, but it's far from the majority. Apple doesn't screw anyone, because they can't make people buy their products. Your second paragraph, where you explained quite beautifully the free market system, is where you should have stopped because that's exactly what is happening with Apple. They design and sell products that people like, therefore people give them money. In your own words, it is a simple principle. Don't muddy it up with your hate for the company.

      When you say, "the majority is stupid," what you really mean is that the majority disagrees with you and it bugs you. It doesn't make them stupid. It makes them different.

      BTW, if you hate Apple products so much why the hell are you on this forum? It'd be like me visiting a University of Alabama merchandise store and kicking and screaming about how much I hate everything in the store.
      No, that's not my premise at all. I meant exactly what I stated, not what you infer. That I disagree and that it bugs me are irrelevant. And nowhere did I say that I hate Apple products.

      I give up, I suppose reading comprehension isn't your strong suit.
    1. AUZambo's Avatar
      AUZambo -
      Quote Originally Posted by RokeSmoreMeefer View Post
      No, that's not my premise at all. I meant exactly what I stated, not what you infer. That I disagree and that it bugs me are irrelevant. And nowhere did I say that I hate Apple products.

      I give up, I suppose reading comprehension isn't your strong suit.
      Funny...that isn't far from the truth. On my ACT my reading comp score was 10 points lower than my next lowest subcategory. The darn section kept me from scholarship consideration!

      In any case, when you call other people stupid for buying Apple products then say that Apple continually rips off their customers it isn't much of a stretch at all to infer from that that you hate Apple products, and I'd be willing to bet money that I'm not the only person here who thought that.
    1. RokeSmoreMeefer's Avatar
      RokeSmoreMeefer -
      Quote Originally Posted by AUZambo View Post
      Funny...that isn't far from the truth. On my ACT my reading comp score was 10 points lower than my next lowest subcategory. The darn section kept me from scholarship consideration!

      In any case, when you call other people stupid for buying Apple products then say that Apple continually rips off their customers it isn't much of a stretch at all to infer from that that you hate Apple products, and I'd be willing to bet money that I'm not the only person here who thought that.
      Apple products that I've owned over the years:

      Macintosh 512K
      Power Macintosh 8500/120 (it still works!)
      Power Mac G4 Cube
      PowerBook G4 500 (case made of Titanium, but it didn't survive the free fall from the 3rd floor balcony - now rests in a box in pieces)
      Mac mini
      iPhone (later sold to buy...)
      iPhone 3GS (later sold to buy...)
      iPhone 4
      iPad 3g/wifi (1st gen)
      Apple TV2 (1st gen, 720p)
      iMac 27" (2011)

      I do not hate Apple products, I just hate the ridiculous prices. The only products in that list that I bought myself were the Mac mini and Apple TV2, and the mini only because it was a customer return and I had a friend that worked at the Apple store that had it - it's fully loaded but I got it for $400. Everything else was either free (512K found in an abandoned apartment in 1990, Cube picked up at a yard sale and thought to be non-functional - $0), a gift (8500/120, PowerBook), or purchased by my company (everything else). If I had actually bought everything in that list at retail myself, I would have spent over $17,000.

      Do you see $17,000 of value in that list? I sure don't. Even excluding the 512K and 8500/120, it's still roughly $10,000 for the rest. Utterly ridiculous. And that's why when it comes to spending my own money, Apple is not even considered.