Chitika: Apple's iPhone Accounts for 46% of Smartphone Web Traffic
According to research provided by Chitika’s research arm, which pitted Web traffic generated by the iPhone 5 against that of the Samsung Galaxy S III, it has been discovered that Apple’s iPhone lineup accounts for nearly half of all internet traffic generated by smartphones in the U.S. and Canada. This number beats out the market share of the next-closest competitor, Samsung, by over 30%. Furthermore, Apple’s newest handset passed the Korean company’s flagship device after only being available for three weeks.
The iPhone 5 accounts for 3% of all smartphone Web traffic, compared to the 2% seen from the Galaxy S III. Apple’s other iPhone models including the iPhone 4S and previous iterations took 32% of web traffic, followed by “other smartphone” makers such as Nokia and RIM. Samsung claimed 15%, excluding the Galaxy S III. Additionally, Chitika’s Internet Access Platform Tracker shows that iOS accounts for 48.67% of all mobile traffic in the United States and Canada, while Android trails with 48.27% despite owning 52.2% of the smartphone market.
It's always interesting to see the statistics behind the growth of the iOS platform as the trend always seems to continue (or it has at least so far). Another interesting thing to think about is how large the iPhone 5 web traffic share is compared to all other iPhones.