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  • "Acquisition Frenzy" as Apple, Google Fight to Define the Future


    Apple has been in what analyst calls an "acquisition frenzy" since Google's purchase of mobile ad firm AdMob last year. In line with insider reports that defeating Google is now Job Number One at Apple, the computer maker is making significant investments aimed at bolstering the iPhone OS platform, at a time when Android is experiencing explosive growth.This last week has seen some purchases by both Silicon Valley giants - Apple bought Siri and Google acquired BumpTop - that could have potential long-range impact on the way that the whole industry goes in the future.

    Apple's plan for Siri is far from clear, but many observers believe that the company intends to make natural-language voice-enabled search a fundamental part of the iPhone OS... essentially, doing for voice what they have already done for search. Rather than typing terms into subject-specific sites like WeatherBug, Rotten Tomatoes or AllMenus.com, the user just says what they want and the system uses semantic analysis to figure out which site to query, using the mobile device's GPS data to locate the closest option that suits the user's needs. The language processing capabilities used by Siri could clearly be employed to perform a number of other functions: everything from managing a task list to returning phone calls.

    Meanwhile, Google's acquisition of BumpTop has industry analysts predicting that Google will use the Canadian startup's innovative interface for a future "cloudbook" or tablet. The BumpTop software - which, as a statement on the company's website confirmed, will no longer be available for Windows or Mac OS - uses a three-dimensional "room" interface that allows users to manipulate files and app icons in an intuitive way. Mark McQueen, an analyst for Canadian firm Wellington Financial, wrote in a blog post that "Bumptop’s cool desktop and underlying technology are a natural piece of Google’s user interface puzzle as they prepare to take on the current kings of all consumer electronics," in a reference to Apple.

    The computing industry is in the midst of a shift to mobile, broadband-enabled devices. As during the move from large mainframes to desktop computers - when the graphic user interface largely supplanted the command line - the way we interact with our devices is bound to change. Both Apple and Google want to be the one to define that change.
    This article was originally published in forum thread: "Acquisition Frenzy" as Apple, Google Fight to Define the Future started by Paul Daniel Ash View original post
    Comments 26 Comments
    1. Bluprint's Avatar
      Bluprint -
      It's only a stupid phone.
    1. Ray661's Avatar
      Ray661 -
      can anyone make that image without the "Future" word and give it to me? I want to use that as my iphone background please and thanks
    1. Fall3N iZ DoWn's Avatar
      Fall3N iZ DoWn -
      Quote Originally Posted by Ray661 View Post
      can anyone make that image without the "Future" word and give it to me? I want to use that as my iphone background please and thanks
      It's a lot more rewarding if you do it yourself

      You can try out the new feature on Photoshop CS5. Content Aware Filling or something like that. It takes all the fun out of it but its fast and easy.
    1. Papskiess's Avatar
      Papskiess -
      Quote Originally Posted by scatman10 View Post
      I say dell wins lol jk. In all honesty it is really exciting to see these two companies go head to head in an amazing race. Can't wait to see what exactly is to come of this. Hopefully a revolutionary device/software of some sort?
      i would love for that to happen!!
    1. pixelflash's Avatar
      pixelflash -
      Quote Originally Posted by MetallicaFan1991 View Post
      The rate of Android been used and the rate of apps being put in the Android Market are sooo much higher than the iPhone, it's only a matter of time before Android surpasses iPhone.
      Now how did you come up with that? Show us some proof or statistics. Obviously you don't own any Apple product. PSP? What the heck is that?
    1. Undying_Pain's Avatar
      Undying_Pain -
      Quote Originally Posted by hollow0 View Post
      Grow up little boy. You're living in the past. And causing trouble for Gizmodo? Are you stupid or are you just stupid? Gizmodo bought a phone that clearly did not belong to them. They had no "owner rights" to the phone and they opened it up and showed it to the world. You can't knowingly take something or even purchase something that does not belong to you and take it apart. Especially if it's a trade secret. Use common sense you clown. And quit whining about Flash. If you don't like Apple than don't use the phone and get the f u c k out this site.
      You only spoke about the Gizmodo i pointed out. What about that apple thinks its illigal to unlock new things out of the iphone, ex: Pro-Switcher and much more. We pay for something we expect to do what we want with it, but Apple is limiting us. and well you can live without Flash, but why not have it when they know they can get more sales if they implement it into their phones?

      I realized how things are...and apple..never again; PHONE WISE.