The nation's third largest mobile operator isn't interested in building and launching its own branded app store.
Unlike Verizon and AT&T, which have closely emulated the app store goldmine formula engendered by Apple, Sprint is setting itself apart from the rest and bypassing this effort altogether.
"We don't believe in having our own app store. Other people believe they can go in there and monetize...but we don't want to disrupt the ecosystem," says David Owens, vice president of product management and logistics for Sprint.
Owens pointed to the company's Sprint Zone effort, which follows more of an app suggestion and discovery model rather than serving as a separate storefront. "[We're] not making money off that. We're just saying that we can be a trusted source for you," Owens said.
Source: Fierce Mobile Content