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  • New Nokia Commercial Bashes iPhone's Lack of Color

    Nokia recently released a new commercial that attacks Apple’s new iPhone, with the focus on the iPhone 5’s lack of color options. This is quite different from Samsung’s campaign, which tends to make fun of those who wait on lines and the general lifestyle of iPhone users. What seems to be a bit strange here is that Nokia seems to be focusing in on what seems like a largely irrelevant feature as opposed to touting the features its flagship Lumia 920 totes.

    As pointed out by The Verge, the “Time to #switch” commercial portrays a rather boring life that iPhone upgraders live. It conveys a monotonous two-toned feel as an early-adopter who goes to purchase an iPhone asks what colors he has to chose from. When asked this question, the staff at the Apple retail outlet appears to be angered as alarms and buzzers go off, causing the main character to run outside where he sees people carrying the Lumia 920 in various bright colors.

    The advertisement ends with the “This is Lumia” tagline with a picture of the Windows Phone 8 device next to it. Nokia even attempts to utilize a social media aspect into their messaging by promoting the Twitter hashtag #switch. Although the Samsung commercials seemed to have their own place when it came to messaging and hilarity, I don’t think Nokia’s message makes their phone stand out. Although color may be part of the decision making process when it comes to purchasing a device, it doesn't seem anywhere near as important as the technical features a device packs.

    Those of you who are interested can watch the video below:

    Source: YouTube (Nokia) via The Verge
    This article was originally published in forum thread: New Nokia Commercial Bashes iPhone's Lack of Color started by Akshay Masand View original post
    Comments 24 Comments
    1. RyoSaeba's Avatar
      RyoSaeba -
      I'd say the iPhone actually is the most colorful phone from all the rest! Simply because there are so many of them out there and virtually all of them will have a case on it in their favorite color. Hell, I use to sell covers for the 3G and 3Gs and I had about 10 different colors. They sold like hot cakes!
    1. aries_green_monkey's Avatar
      aries_green_monkey -
      Quote Originally Posted by Perceptum View Post
      Yes, it is shocking to me that a site about iDevices is biased toward iDevices. Maybe we can join forces and get Fox News to support Obama...
      Read again, but a little more slowly because you missed the point in your rush to talk mess. OF COURSE this is a site about iDevices and will be bias in that sense. But it doesnt mean every other product is worthless and doesnt deserve recognition for their triumphs.
    1. eballesq's Avatar
      eballesq -
      Worst. Commercial. Ever. Who are the ad wizards who come up with this stuff?
    1. scottjl's Avatar
      scottjl -
      shrug. i wouldn't care if the only color the phone was sold in was puke green! that's what the countless cases, skins, bumper, etc. are for. i'm sure it saves apple manufacturing costs to only offer 2 colors vs. 20, and i'd rather take that money and add what i want to my phone.

      if the only thing you have going for your phone is the shell is in some funky color, you really don't have much to offer. not to mention, black and white are easy to cover up with another color. try that with bright canary yellow.