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  • Apple Maps Beats Google Maps in Data-Efficiency



    Apple Maps may be leading iOS 6 users into empty parking lots, but there’s one thing it does extremely well: managing data.

    That’s right, Apple's new maps app is incredibly efficient, in fact it makes Google Maps look bloated in comparison. Apple’s new maps app as much as five times less data than Google Maps. While this could be the result of each phone’s map “prowess” Onavo claims the difference is more than the punchline of a joke.

    Originally Posted by :
    Our data experts performed an identical series of activities on Google Maps and Apple Maps that included searching for several US cities, addresses and airports and zooming in and out to locate specific locations. On Google Maps, the average data loaded from the cellular network for each step was 1.3MB. Apple Maps came in at 271KB – that's approximately 80% less data! On some actions, such as zooming in to see a particular intersection, Apple Maps' efficiency advantage edged close to 7X. — Onavo
    Apple’s advantage in efficiency is a result of Apple’s use of vector graphics in their Maps app. Apple’s maps can dynamically resize as users zoom in and out without needing to download new data. Google Maps for iOS utilizes raster graphics, which forces the app to download new maps every time the user zooms in or out.

    Apple’s new Maps app isn’t great, it’s barely good. But, Apple appears to have built an incredibly data-plan friendly base with a great deal of potential.

    Source: Onavo [via Gizmodo]
    This article was originally published in forum thread: Apple's Maps App Beats Google Maps in Data-Efficiency started by Phillip Swanson View original post
    Comments 88 Comments
    1. mrancier's Avatar
      mrancier -
      With all due respect, when you are going to compete against an established product/Market leader (Free Mapping Software), you cannot release a product that functions as an early Beta or late Alpha. There is no excuse for Apple to do this. You can't honestly applaud Apples strategy of justifying the poor quality of the data Maps provides by comparing it to Google Maps 5 years ago ? That is absurd.

      Quote Originally Posted by unison999 View Post
      5 years later Apple will get more data, but Google will have that 5 extra years also. Still will be behind Google maps.


      Apple is trying to spin this. I guess getting lost because of the app giving wrong direction, Apple will spin it to app giving scenic route.
      Precisely. Apple will likely never catch up. We can only hope for a usable and accurate product. Forget about Apple Maps being better than Google Maps. Time is, simply, not on Apple's side.
    1. Perceptum's Avatar
      Perceptum -
      Quote Originally Posted by mrancier View Post
      With all due respect, when you are going to compete against an established product/Market leader (Free Mapping Software), you cannot release a product that functions as an early Beta or late Alpha. There is no excuse for Apple to do this. You can't honestly applaud Apples strategy of justifying the poor quality of the data Maps provides by comparing it to Google Maps 5 years ago ? That is absurd.



      Precisely. Apple will likely never catch up. We can only hope for a usable and accurate product. Forget about Apple Maps being better than Google Maps. Time is, simply, not on Apple's side.
      Just like how Apple never caught up with Nokia, Motorola, and Sony when it came to making a cell phone. Oh wait, they did and even surpassed them. How many years has Nokia, Motorola, and Sony been making cell phone and then compare that to Apple.
    1. NewdestinyX's Avatar
      NewdestinyX -
      Apple Maps is a 'toy' right now in comparison to Google Maps. Except for the turn by turn which is great and accurate. But Apple admits Apple Maps has a lot of room to grow. It's potential is unparalleled - even by Google. People need to educate themselves on Raster and Vector. So many uniformed comments here. :-(
    1. mrancier's Avatar
      mrancier -
      Apples and oranges.

      Apple innovated the smartphone and the accompanying echo system. When it comes to maps they are pretty far behind.

      We cannot assume that google will simply keep the maps product in its current state. Look , I love apple, but this is a quite a challenge even for a company with all the money in the world. Google has time on their side. Unless Apple changes the maps paradigm completely there is no way that they're going to surpass Google.
    1. NewdestinyX's Avatar
      NewdestinyX -
      Quote Originally Posted by mrancier View Post
      Apples and oranges.

      Apple innovated the smartphone and the accompanying echo system. When it comes to maps they are pretty far behind.

      We cannot assume that google will simply keep the maps product in its current state. Look , I love apple, but this is a quite a challenge even for a company with all the money in the world. Google has time on their side. Unless Apple changes the maps paradigm completely there is no way that they're going to surpass Google.
      Yes. I tend to agree with this analysis. Apple has the tendency to bite off more than it can chew. Google wants to take its toys and go home (with maps) and Apple says "who needs 'em.. we're Apple. We'll just make our own app!". It's their arrogance that gets them into trouble. Same problem when Apple says HTML 5 is superior to Flash so we're not going to support Flash. It's an arrogant way of thinking. I think Apple Maps will get better - way better. But it will never be Google Maps. Google's just too far ahead in the maps technology. It's a darn shame Google won't play nicely with Apple anymore. :-( But Apple needed Google. Google doesn't need Apple.
    1. mrancier's Avatar
      mrancier -
      Quote Originally Posted by NewdestinyX View Post
      Yes. I tend to agree with this analysis. Apple has the tendency to bite off more than it can chew. Google wants to take its toys and go home (with maps) and Apple says "who needs 'em.. we're Apple. We'll just make our own app!". It's their arrogance that gets them into trouble. Same problem when Apple says HTML 5 is superior to Flash so we're not going to support Flash. It's an arrogant way of thinking. I think Apple Maps will get better - way better. But it will never be Google Maps. Google's just too far ahead in the maps technology. It's a darn shame Google won't play nicely with Apple anymore. :-( But Apple needed Google. Google doesn't need Apple.
      I agree with you. I think Google could have established a way to monetize Maps on iOS years ago and become the defacto standard in both iOS and android.
      I also think Apple could have been smarter about this situation : Running old maps and new maps side-by-side would have gone a long way to make this situation insignificant, and would have given apple the strategic high ground and time.
      I personally think that Apple should have gone a different way altogether : Purchase TomTom or Navigon Outright, add the best traffic and public transportation app to the bill. Refund the last 90 days of purchases, and make the iOS App available for free. Take the next 6 months to change the UI to something more "Apple", and integrate Traffic/Public Transportation info. Set a goal for street view(or something like it) availability in the next 24 months. This would have been WAY cheaper, and they would have started with a very usable and very accurate App, not to mention OFFLINE MAPS FROM THE START, which is a HUGE advantage. Oh well...
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by santaf View Post
      You are missing the whole data thing here. Read the comments it's about the fact that it's vector based, and therefore does not have to load a new image every time you scale the map.
      So is google maps (version 5 and greater)....... On the Android platform.
    1. santaf's Avatar
      santaf -
      Quote Originally Posted by Tperry View Post
      So is google maps (version 5 and greater)....... On the Android platform.
      Hahah yes, if you read other things I said you would see that I stated this, but also say again that this article isn't comparing Google's latest maps to Apple's maps, it is comparing Google's maps for iOS and Apple's maps for iOS. Has nothing to do with Android