ComScore: One Out of Every Three Smartphone Subscribers Use an iPhone
According to the latest data from comScore’s MobiLens service, Google’s Android continued to enjoy the larger share of the smartphone market, taking 52.2% of smartphone subscribers, up 1.4% from May, while Apple managed to gain 2% to finish with 33.4% over the same period. BlackBerry maker RIM continued its decline, dropping 2.1% to fall below the 10% mark, finishing July with a 9.5% share of the market.
Out of the 234 million Americans who are age 13 and older and own a mobile device, 25.6% use a Samsung product, down 0.3% from the prior period. Following Samsung was LG’s 18.4% share of the market, down a slightly more significant 0.8 points. Although it was seated in third place, Apple was the only top-three manufacturer to gain market share during the three month period, gaining 1.9% points to end with a 16.3% share of mobile subscribers. Rounding out the top five were both Motorola and HTC with 11.2% and 6.4% respectively.
The data continued to show that text messaging was up 1.5 points in July with over three quarters of subscribers using the service at 74.6% Mobile internet browsing was also up with 51.2% of owners accessing the web, while use of social networking sites grew 1.9 points to reach 37.9% Another interesting tidbit was that the number of people listening to music on their devices also rose another 2.5 points to reach 28.3%.
Overall, the highlight of the data was that the smartphone market share of Apple’s iOS and Google’s Android operating systems grew once again during the three months ending in July, with the iPhone now accounting for one out of every three handsets while Google captured 52.2% of the market. One has to consider how impressive the feat really is as multiple manufacturers make Android based phones whereas Apple is the only company utilizing the proprietary iOS platform.