Among the widespread complaints over Apple’s new iOS 6 Maps app which ended up replacing the Google-powered application that had shipped on iOS devices since the iPhone debuted in 2007, some observers were wondering how much of the shift was due to Apple’s desire to rely less on Google and how much was due to other factors. To be more specific there has been some speculation that demands by Google could also have played a role in Apple’s decision, with the suggestion being that Apple may have been forced to roll out its own mapping solution a bit sooner than it planned for if its contract with Google had been running out.
According to The Verge the speculation is unfounded with Apple and Google having had over a year left on their contract for Google’s Maps app. If they wanted to, Apple could presumably have continued using Google’s app in iOS 6 as it worked to improve its own mapping product for a launch with iOS 7 next year. The following was mentioned on The Verge:
For its part, Apple apparently felt that the older Google Maps-powered Maps in iOS were falling behind Android — particularly since they didn't have access to turn-by-turn navigation, which Google has shipped on Android phones for several years. The Wall Street Journal reported in June that Google also wanted more prominent branding and the ability to add features like Latitude, and executives at the search giant were unhappy with Apple's renewal terms. But the existing deal between the two companies was still valid and didn't have any additional requirements, according to our sources — Apple decided to simply end it and ship the new maps with turn-by-turn.
Source: The Verge