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  • Apple's Phil Schiller Comments On iPhone 5 Scuffing Issues


    Last week, ModMyi reported that iPhone 5 customers were bringing their iPhone 5 units home to find scuffmarks all over the aluminum band right out of the manufacturer’s box. The issue was prevalent with the black and white models of the iPhone 5, though because of the natural color of aluminum, the issue was much easier to see on the black iPhone 5 because it shined right through the colored coating.


    Example of a scuffed iPhone 5 right out of the box.

    As a major issue that might just be recognized as easily as the iPhone 4’s antenna issue, Apple’s senior vice president of marketing, Phil Schiller, has begun to comment on the issue. Schiller is quoted by 9to5Mac responding to a user that asked about the issue:

    Quote Originally Posted by iPhone 5 Customer
    I love my black and slate iPhone 5, but I've been seeing some scuffs, scratches, and marks throughout the band around the phone along with many others. What should we all do? Any plans to fix this?
    Quote Originally Posted by Phil Schiller
    Any aluminum product may scratch or chip with use, exposing its natural color. That is normal.
    It almost seems as though Schiller has tiptoed around the issue, placing blame on the user for the scuffmarks in that he says, “with use.” It would make sense that with use, the aluminum may be subject to scratching, but when it happens right out of the box then it is a major issue. If Schiller meant that this is normal right out of the box then it is enough to leave most of us speechless, if not angry with Apple for their spotty iPhone 5 assembly process.

    For now, if you do experience any scuffmarks right out of the box, you will be able to return the iPhone 5 unit to the store you bought it from for a replacement. This may be the only fix for now, as Apple hasn’t revealed any plans to look into the issue just yet.

    Sources: 9to5Mac
    This article was originally published in forum thread: Apple's Phil Schiller Comments On iPhone 5 Scuffing Issues started by Anthony Bouchard View original post
    Comments 73 Comments
    1. yentrog31's Avatar
      yentrog31 -
      You're unboxing it wrong.
    1. itsTrentB's Avatar
      itsTrentB -
      Like many others, I'm skipping this upgrade, and will stick to the ip4 until the 5s or 6. I'm sure it will blow the 5 out the water
    1. unixman84's Avatar
      unixman84 -
      I agree that in an ideal situation the product would be flawless out of box. This is why companies like apple allow you to enjoy your product in store before you go so that you know if its right or not. If something is wrong you simply say so and move on, its also why it comes with a warranty.
    1. itsTrentB's Avatar
      itsTrentB -
      Quote Originally Posted by yentrog31 View Post
      You're unboxing it wrong.
      Lol that's what I'm saying. Smh
    1. Silverado1987's Avatar
      Silverado1987 -
      Quote Originally Posted by kbcox0327 View Post
      Hopefully by the time they release the jailbreak they will just have the chrome finish like the white ones. Do any iPhone owners feel compelled (by jealousy or embarrassment I'm guessing) to lurk the android sites & nitpick-troll their customers? I wonder why fandroids have so much anger towards a product that they feel is inferior to theirs.
      I don't. I let apples commercials do the work for me.
    1. Jdot1224's Avatar
      Jdot1224 -
      My iPhone 5 was delivered by FedEx and it had a tiny yet noticeable chip on the shinny black trim and a dent. I took it back and got a new one took three phones (two replacements were brought out and we found scuffs on them) After a long day I finally got a mint phone the way it should have been from day one (9/21/12). These products do not sell for a couple of dollars therefore I want my phone brand new and sexy.
    1. sungzilla's Avatar
      sungzilla -
      best solution from Apple...

      for all black iPhone 5 users

      free sharpie

    1. itsTrentB's Avatar
      itsTrentB -
      Quote Originally Posted by Jdot1224 View Post
      My iPhone 5 was delivered by FedEx and it had a tiny yet noticeable chip on the shinny black trim and a dent. I took it back and got a new one took three phones (two replacements were brought out and we found scuffs on them) After a long day I finally got a mint phone the way it should have been from day one (9/21/12). These products do not sell for a couple of dollars therefore I want my phone brand new and sexy.
      Agreed and every customer should in an ideal world
    1. hitman10's Avatar
      hitman10 -
      Really who cares what he says.. its your right to take back the phone within 30days.. so let me make noise all they want.
    1. Silverado1987's Avatar
      Silverado1987 -
      Quote Originally Posted by sungzilla View Post
      best solution from Apple...

      for all black iPhone 5 users

      free sharpie

      Lmao. Talk about innovation
    1. Anthony Bouchard's Avatar
      Anthony Bouchard -
      Quote Originally Posted by sungzilla View Post
      best solution from Apple...

      for all black iPhone 5 users

      free sharpie

      I was actually going to try this if mine had any problems.
    1. back9player's Avatar
      back9player -
      Scuffgate
    1. javiert30's Avatar
      javiert30 -
      Phil said: "Any aluminum product may scratch or chip with use, exposing its natural color. That is normal."

      If Apple knew that was "NORMAL", why they sold to us one product with aluminum knowing that its going to happen. That comment right there is a good comment coming from Apple to present in case that somebody want to sue apple behind this sh...t
    1. itsTrentB's Avatar
      itsTrentB -
      Quote Originally Posted by javiert30 View Post
      Phil said: "Any aluminum product may scratch or chip with use, exposing its natural color. That is normal."

      If Apple knew that was "NORMAL", why they sold to us one product with aluminum knowing that its going to happen. That comment right there is a good comment coming from Apple to present in case that somebody want to sue apple behind this sh...t
      Thank you!!!!!
    1. jrhudson's Avatar
      jrhudson -
      Anyone knows how the express replacement works? I ordered mine so meht
    1. Akademickz's Avatar
      Akademickz -
      Quote Originally Posted by yentrog31 View Post
      You're unboxing it wrong.
      Lmao

      Quote Originally Posted by sungzilla View Post
      best solution from Apple...

      for all black iPhone 5 users

      free sharpie


      +10000
    1. hogcia's Avatar
      hogcia -
      Quote Originally Posted by fleurya View Post
      Why is this such a difficult issue? Take it back for a replacement and stop crying!!

      Geez!
      It becomes a difficult issue when you go back and forth to the Apple Store and they have no i5s for replacement.
    1. twigwonderkid's Avatar
      twigwonderkid -
      I don't get this - Normal wear and tear - yes ok fair wear and tear after what, 6 months, or say 9 months, but what 3 days and its called normal wear and tear - that can't be good .

      I've been through the 2, the 3 the 3s and the 4 - skipped the 4s as did nothing - not sure I'll go to the 5 - poor wifi, scratches easily, silly connector
    1. evolution83's Avatar
      evolution83 -
      I've talked to Apple about this and they're aware of the issue. They're getting flooded with calls and shipping out replacements.
    1. laxmaster232's Avatar
      laxmaster232 -
      Quote Originally Posted by DarkoNova View Post
      Couldn't they just apply a clear coat to the aluminum? Or instead of anodizing it, they could powder coat it.

      Anodizing isn't the most reliable way to coat something if it's going to see a lot of wear.
      Sure it is, when it comes to anodizing, it's sort of a stain that is applied to the metal. The question is how wel we're they anodized(not to well). At least not normal Apple quality hahaha. The powder coating might work but im not sure if the coat would be thick enough to protect it anymore and if it was it would be visual and the buttons might not work because they are literally almost touching the body thats how precise they are! were talking max 1 mm