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  • iPhone 5 Launch Sales said to be Lower Than Expected due to Limited Supply


    Although sales of the iPhone 5 broke records over its launch weekend, the 5 million units sold by Apple came in below Wall Street expectations as the company’s limited supply wasn’t able to keep up with the considerable demand. Analyst Gene Munster wit Piper Jaffray said the sales shortfall is partially because and other analysts assumed that Apple’s sales figures would include all phones that were pre-ordered online. According to him, that number would add up to a million additional units to the total sales, as the company quickly sold out of launch day stock.

    Munster continued by saying that Apple may have rationed some of its iPhone 5 supply for the device’s launch in 22 additional countries this Friday. Brian Marshall with the ISI Group also mentioned that Apple’s sales figures don’t take into consideration the units that are en route to customers already. He said Apple must have the signature of acceptance by a customer before the device can be counted as a sale. This being the cause, Marshall also believes there could be millions of iPhone 5 units in transit to customers which would further boost Apple’s sales.

    Brian White of Topeka Capital Markets is also not concerned about Apple’s sales in the first three days. He said the shortfall is due to supply availability and the fact that many customers opted to preorder online are still awaiting their handset. White wrote the following:

    We remain aggressive buyers of Apple on any weakness in the stock this morning as we believe Apple has another blockbuster on its hands with the iPhone 5 and we expect the 'iPad mini' to launch in the coming weeks.
    It is believed that Apple will be able to achieve a balance in supply and demand by the end of the December quarter. As a result, he said he remains comfortable with his projection of 49 million iPhone sales in the holiday shopping period.

    Regardless if the numbers matched analyst expectations or not, the iPhone 5 has seen the most successful launch of any iDevice to date and it is projected to do well going forward as well.

    Source: AppleInsider
    This article was originally published in forum thread: iPhone 5 Launch Sales said to be Lower Than Expected due to Limited Supply started by Akshay Masand View original post
    Comments 13 Comments
    1. adsn76's Avatar
      adsn76 -
      you'd think with this success that Apple would do a little something for its consumers
    1. cgfusion's Avatar
      cgfusion -
      Bull S@#*, lower than expected. Go get real jobs......
    1. Silverado1987's Avatar
      Silverado1987 -
      Oh lower sales? Tell me more how revolutionary this iPhone is to the last one lol sorry had too. Don't worry I'll get the iPhone 5 eventually
    1. ThuD Muffin's Avatar
      ThuD Muffin -
      95% consumers will hold the device and say "it's totally different. I want one" therefore, it should be fine.
    1. TAPchaos's Avatar
      TAPchaos -
      I got mine.
    1. Tabasco0303's Avatar
      Tabasco0303 -
      If the sales were LOWER than expected, then Why the hell am I and countless other people STILL waiting for our phones to be delivered??
    1. GunHo198's Avatar
      GunHo198 -
      X2 My son says it would have been quicker to wait after launch and just go in and buy one. Going to be a LATE birthday gift for him. :-/
    1. fatalcrixer's Avatar
      fatalcrixer -
      Apple has been playing this game since the launch of the iPhone come on! Gimmicks!!!!!!
    1. subywrex's Avatar
      subywrex -
      Quote Originally Posted by fatalcrixer View Post
      Apple has been playing this game since the launch of the iPhone come on! Gimmicks!!!!!!
      Yeah it's such a gimmick that they sold 2x as many ore orders as last years. And sold what 5 million more in less than three days after the opening.

      Your right it's just a gimmick. Haha
    1. starkall's Avatar
      starkall -
      Wasn't it launched with more carriers and in more countries this year? That's obviously going to increase sales.
    1. Donnutt's Avatar
      Donnutt -
      I got mine 9am launch day. Preordered 5 minutes after it went on sale.
      The UPS lady that delivered it drove up to my house honking her horn, jumped out of the truck and burst out: your new phone is here!
      It was truly an event.
    1. sand_man's Avatar
      sand_man -
      Quote Originally Posted by Donnutt View Post
      I got mine 9am launch day. Preordered 5 minutes after it went on sale.
      The UPS lady that delivered it drove up to my house honking her horn, jumped out of the truck and burst out: your new phone is here!
      It was truly an event.
      Nevermind an unboxing video, delivery video of that would have been nice!!
    1. tallnatt's Avatar
      tallnatt -
      Quote Originally Posted by adsn76 View Post
      you'd think with this success that Apple would do a little something for its consumers
      What would you expect apple to do? pull extra screens out of its ***? this was reported about 1-2 mnths ago that sharp was unable to meet the quantity of screens that apple requested for the initial release of iphones so there would less phones available. This is old news and yet people are shocked now or say apple is holding back to boost demand.

      Quote Originally Posted by adsn76 View Post
      you'd think with this success that Apple would do a little something for its consumers
      And what would that something be? Maybe apple could cast a iphone 5 conjure spell to magically make some more iphones appear. The shortage was known about 1-2 mnths ago. Sharp reported that they couldn't meet the order for the screens that apple requested due to some manufacturing issues.