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  • Motorola's Ad Campaign Boasts Improved Maps App


    As many of you already know, Apple has been in the spotlight regarding its new Maps application. The company recently released iOS 6, the latest update to its mobile operating system, which features the new in-house Google Maps replacement application. The new app has been plagued with inaccuracies and missing features that have spawned a number of parody Tumblr and Twitter accounts, alongside quite the uproar in the tech world. Turns out Motorola is looking to capitalize on the criticism that the Cupertino California company is receiving with its new “iLost” ad.

    According to the folks over at Android Central, the new advertisement popped up recently on Motorola’s Google+ page, pointing out the features that the iPhone 5 and Motorola’s new Droid RAZR M have. Amongst the features are the smartphone’s respective Maps app trying to point out that Apple’s looks inferior. The message even went as far as saying the following:

    “Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.
    The real world that’s fit for your hand”
    As of right now, it isn’t hard to see that Apple’s Maps app is ages behind the accuracy and polish that Google provides. It is also expected as Google has been doing this for 7 years and has thousands of people on its payroll collecting data via planes, trains and automobiles. Apple just recently unveiled the proprietary software and still has a ways to go to catch up. The Cupertino California company released a statement regarding the Maps criticism, saying that it’s aware that Maps is a “major initiative” and that it is “just getting started with it.” Here Apple promised that the service will continue to get better over time as more effort is being put into the project.

    On the other hand, Motorola has been struggling to stay relevant in the smartphone era, albeit a few standout hits such as the original Droid and the Droid RAZR Maxx which seemingly did well compared to other offerings. It’ll be interesting to see if ads such as this one help the company gain any traction although it’s hard to predict whether or not they will.

    Source: Android Central
    This article was originally published in forum thread: Motorola's Ad Campaign Boasts Improved Maps App started by Akshay Masand View original post
    Comments 46 Comments
    1. Tperry's Avatar
      Tperry -
      Quote Originally Posted by bigdog5142 View Post
      I really don't understand all the bad press. It works great for me and I love the turn by turn. Now, I don't travel a ton & I don't use transit, but around the Detroit Metro area, it's been awesome.
      And in the larger metro areas it is probably OK (not great). You get to what the majority of the landmass of the US is (small towns and countryside) and that's where the warts become apparent, not to mention outside the US where the majority of civilization resides.
    1. fredHD's Avatar
      fredHD -
      It's funny it's the first time for apple to jump in maps and turn by turn its normal to find bugs and errors, did you get windows on your PC and it worked straight away ? Give the dev a chance. No new software comes out bugs and error free.
    1. purplemonkeyspank's Avatar
      purplemonkeyspank -
      Will apple let you revert back to a previous firmware if you're having problems?
    1. fredHD's Avatar
      fredHD -
      Quote Originally Posted by purplemonkeyspank View Post
      Will apple let you revert back to a previous firmware if you're having problems?
      No you need to download a previous version and do it by DFU ( if apple still signs the software ) or by jailbreak. If you on iPhone 5 you can't anyway cause it comes with iOS 6.
    1. fredHD's Avatar
      fredHD -
      Quote Originally Posted by shaemus12 View Post
      It is also expected as Google has been doing this for 7 years and has thousands of people on its payroll collecting data via planes, trains and automobiles.
      +1
    1. shifted7's Avatar
      shifted7 -
      Quote Originally Posted by hitman10 View Post
      If iOS maps is so bad then why are these companies comparing it to apple. I always found that funny.. Like if your product is the best they would be comparing it to you.. but apparently not.
      This is exactly it. Manipulating info of the top product to make yours look better still shows off the top product.

      It happens every day in marketing *ahem*everysamsungad*ahem* and just seems pathetic in my opinion. Doesn't this alienate all the people who own the product you're dogging on? So you're making iPhone users mad (not really, it's funny how MOST Apple users tout how great their iOS products are...not compared to anything else, and could care less how "superior" your product is.) and picking up all those WindowsMobile people?

      GG guys!