With the iPhone 5 now reaching customers on the first day of availability, the New York Police Department has a large presence today at Apple's retail locations in New York for the purpose of helping new iPhone 5 owners register their freshly-purchased device.
The goal, naturally, is to help cut down on iPhone 5 theft. Dubbed the "Anti-Apple Picking Campaign," the NYPD is enthusiastically backing this free service which makes every iPhone registered capable of being traced by its serial number (which is stored in a database along with the device owner's name, phone number, and other pertinent user data.
"The theft of Apple phones and other hand-held devices drove the spike in robberies and larceny this year," says Police Commissioner Ray Kelly. "Individuals alert to their surroundings are less likely to become victims, and Operation ID will help those whose property is lost or stolen to get it back."
Members of the public are invited to bring their portable electronic devices to NYPD personnel stationed at any Apple retail store, and the other locations, to register their devices. Such valuables may also be registered at any time through the crime prevention officer at any police station.
According to details contained in today's announcement, the NYPD will be at the city's Apple Stores for the time being, in addition to "select Verizon and AT&T locations."
Source: The Gothamist